Hyatt Selects Corporate and Brand Marketing Leaders
14 March 2015 - 2:00AM
Business Wire
Hyatt Hotels Corporation (NYSE: H) today announced that Hyatt
has selected two strategic global marketing leaders – Debra Goetz
as senior vice president, corporate marketing and global
communications, and Sandra Cordova Micek as senior vice president,
global brands. Both will report to Maryam Banikarim, global chief
marketing officer.
Sandra Cordova Micek has been appointed
Hyatt's senior vice president, global brands (Photo: Business
Wire)
“Sandra and Debra are both exceptional marketers with deep
expertise across a diverse portfolio of brands. The Hyatt brand has
garnered tremendous equity over the years, and these roles are
critical to strategically build on that foundation while continuing
to drive the distinct experience each of our brands provides,” said
Maryam Banikarim, Hyatt’s global chief marketing officer. “With the
industry in one of the most transformative times in its history,
Sandra and Debra’s passion, strategic focus and energy will help us
make Hyatt the most preferred hotel company.”
Debra Goetz, Senior Vice President, Corporate Marketing and
Global Communications
As senior vice president of corporate marketing and global
communications, Goetz will be responsible for overseeing the
company’s corporate brand, social business and global
communications efforts in line with its strategic priorities.
Goetz joins Hyatt with more than 20 years of brand marketing
expertise, including most recently as vice president of corporate
marketing for the Gannett Company where she led marketing and
communications initiatives. Prior to Gannett, she served as vice
president at NBCUniversal where she led the company’s Healthy at
NBCU and Green is Universal initiatives, and as vice president for
Univision Communications Inc. Before that Goetz managed her own
consulting firm, providing marketing services for clients including
Deutsche Bank, and worked at Young and Rubicam. Goetz began her
career at Morgan Stanley and Company.
“Hyatt’s passion and commitment to serving guests around the
world is inspiring, and makes a difference in the lives of millions
every day,” said Goetz. “I'm thrilled to join the talented
team that has built this incredible heritage and excited to
continue finding new ways to care for our guests and colleagues in
the future.”
Goetz earned a bachelor’s degree in finance from Indiana
University and holds a master’s degree in business administration
from Columbia Business School.
Sandra Cordova Micek, Senior Vice President, Global
Brands
As senior vice president of global brands, Micek will be
responsible for developing and leading strategies that build and
enhance Hyatt’s brand portfolio, which span every segment of the
hospitality industry.
She brings more than 20 years of brand-building experience to
the role, most recently as senior vice president of marketing for
USA TODAY where she was responsible for strategic marketing, client
solutions, creative, trade marketing, events and research. Prior to
USA TODAY, she was a vice president at NBCUniversal where she led
cross NBCU sales and marketing and ran Women at NBCU. She also
spent nearly 10 years in Silicon Valley, holding a variety of
leadership positions at Yahoo!. Before that, Micek served as a
management consultant with Accenture in the U.S. and Europe. Micek
began her career at Turner Broadcasting.
Micek earned a bachelor’s degree from Syracuse University and
holds a master’s degree in business administration from The Wharton
School at the University of Pennsylvania where she was a Ford Motor
Company Marketing Scholar.
“I am thrilled to be joining the Hyatt team. This is an
incredible time in the company's business,” said Micek. “Hyatt’s
portfolio of leading, world-class brands and the company’s
tradition of innovation are just a few of the reasons I was drawn
to this organization. I look forward to contributing to the
company’s overall growth.”
The term “Hyatt” is used in this release for convenience to
refer to Hyatt Hotels Corporation and/or one or more of its
affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company with a proud heritage of making guests
feel more than welcome. Thousands of members of the Hyatt family
strive to make a difference in the lives of the guests they
encounter every day by providing authentic hospitality. The
Company's subsidiaries develop, own, operate, manage, franchise,
license or provide services to hotels, resorts, branded residences
and vacation ownership properties, including under the Hyatt®,
Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Centric™, Hyatt
Regency®, Hyatt Place®, Hyatt House®, Hyatt
Zilara™, Hyatt Ziva™, Hyatt
Residences® and Hyatt Residence Club® brand names and
have locations on six continents. As of December 31, 2014, the
Company's worldwide portfolio consisted of 587 properties in 50
countries. For more information, please visit
www.hyatt.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150313005487/en/
Hyatt Hotels CorporationAmy Patti, +1 312 780
5620amy.patti@hyatt.com
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