IDC MarketScape Names IMS Health a Global Leader in Life Sciences Sales and Marketing Outsourcing
27 October 2015 - 11:00PM
Business Wire
Industry Gives High Marks for IMS Health’s
Technical Skills, Global Capabilities and Expert Insights
IMS Health (NYSE:IMS) has been named a global leader in IDC
Health Insights’ annual assessment of sales and marketing business
process outsourcing (BPO) services available to the life sciences
industry. The report, IDC MarketScape: Worldwide Life Science Sales
and Marketing BPO 2015 Vendor Assessment (doc #HI258820, September
2015), cites IMS Health’s extensive industry expertise relative to
other vendors and gives the company high marks for its technical
skills.
“Outsourcing within the life science industry continues to
expand as what is considered ‘core’ to business slowly shrinks and
more of everyday operations become fair game for externalization,”
said Eric Newmark, program director of IDC Health Insights’ Life
Science Business Systems Strategy service. "Life science companies
are interested in vendors with proven attributes, including deep
industry-specific expertise with a strong book of reference; a
willingness to provide dedicated resources on an ongoing basis and
across sequential projects to maintain acquired best practices; and
a proven understanding of industry regulations and compliance
initiatives.”
The IDC MarketScape assessment is based on detailed surveys and
vendor interviews, publicly available information and end-user
experiences. For purposes of the report, BPO includes outsourcing
of all services such as call center, customer support, data
analysis, report generation, marketing and sales operations,
predictive modeling and research services, sales training, content
creation, opportunity assessment, competitive intelligence,
knowledge management services, social media analytics and
forecasting as a service.
“We’re very pleased with this acknowledgment of our services
strength by IDC and our clients,” said José Luis Fernández, senior
vice president, Global Services, IMS Health. “Life sciences
companies are looking for partners that can pull together the right
market and technology capabilities, information assets and expert
resources. We’re uniquely positioned to help them solve complex
challenges and run their operations more effectively.”
An excerpt of the IDC MarketScape: Worldwide Life Science Sales
and Marketing BPO 2015 Vendor Assessment can be viewed at
www.imshealth.com/idcbpo2015. More information about IMS Health’s
global services can be found at www.imshealth.com.
About IMS Health
IMS Health is a leading global information and technology
services company providing clients in the healthcare industry with
end-to-end solutions to measure and improve their performance. Our
7,500 services experts connect configurable SaaS applications to
10+ petabytes of complex healthcare data in the IMS One™ cloud
platform, delivering unique insights into diseases, treatments,
costs and outcomes. The company’s 15,000 employees blend global
consistency and local market knowledge across 100 countries to help
clients run their operations more efficiently. Customers include
pharmaceutical, consumer health and medical device manufacturers
and distributors, providers, payers, government agencies,
policymakers, researchers and the financial community.
As a global leader in protecting individual patient privacy, IMS
Health uses anonymous healthcare data to deliver critical,
real-world disease and treatment insights. These insights help
biotech and pharmaceutical companies, medical researchers,
government agencies, payers and other healthcare stakeholders to
identify unmet treatment needs and understand the effectiveness and
value of pharmaceutical products in improving overall health
outcomes. Additional information is available at
www.imshealth.com.
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an
overview of the competitive fitness of ICT (information and
communications technology) suppliers in a given market. The
research methodology utilizes a rigorous scoring methodology based
on both qualitative and quantitative criteria that results in a
single graphical illustration of each vendor’s position within a
given market. IDC MarketScape provides a clear framework in which
the product and service offerings, capabilities and strategies, and
current and future market success factors of IT and
telecommunications vendors can be meaningfully compared. The
framework also provides technology buyers with a 360-degree
assessment of the strengths and weaknesses of current and
prospective vendors.
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IMS HealthTor Constantino,
+1.484.567.6732tconstantino@us.imshealth.com
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