NEW YORK, June 22, 2017 /PRNewswire/ -- Momentum Worldwide,
the world's leading brand experience agency, today announced the
promotions of Jason Alan Snyder to
the role of global Chief Technology Officer and Elena Klau as its first-ever Chief Strategy
& Analytics Officer. Snyder was previously Chief Technology
Officer, North America and Klau
was previously SVP, Group Director Strategy, Insights &
Performance NA. Both Snyder and Klau will remain based at
Momentum's New York global
headquarters.
In his newly created role, Snyder will develop a new global
practice group throughout Momentum's offices, building a
world-class team of technologists, producers, developers and more.
Snyder and his team are tasked with ensuring Momentum's global
clients, including American Express, Samsung, Verizon, Proctor
& Gamble, the U.S. Army, Coca Cola, William Grant & Sons, SAP, United Airlines,
Walmart and others are creating impactful, effective brand
experiences through innovation and the application of cutting edge
tech strategy.
Snyder has spent nearly a decade working across various
agencies, including serving as a founding member of Deutsch's
interactive group, iDeutsch. Over the course of his career he has
worked with top brands that include Google, Facebook, HBO, IKEA,
Johnson & Johnson, Proctor & Gamble and Nike. He has also
previously held positions as head of product design at AOL and at
Yahoo! Music. An acknowledged leader in his field, Snyder is
featured often in publications like The Guardian, The
Drum, Raconteur and more speaking about trends in
technology and artificial intelligence. He has been published
numerous times in Adweek, and been a presenter at
conferences like Advertising Week Asia, Event Tech and Ad
Tech. An inventor, before and since joining Momentum, Snyder
holds numerous patents and his most recent product, Luci, a solar
powered lantern, earned the rare distinction of winning the coveted
Innovation Award in both 2014 and 2015 from the Consumer
Electronics Association winning for outstanding design and
engineering of cutting edge consumer electronics products.
"Jason Alan Snyder is one of
Momentum's not-so-secret-anymore weapons. Technology has the
ability to enhance and elevate an experience more than almost any
other factor, and Jason's unparalleled expertise, strategic and
creative ability, and futurist thinking helps drive our client's
and our agency's success. Our technology expertise under Jason has
truly made our work better and our consumer experiences stronger,"
said Momentum Chairman/CEO Chris
Weil.
In her new role, the first for the agency, Klau, will continue
to lead Momentum's strategy, insights and analytics teams across
North America and will also serve
as Momentum's executive lead in the division, driving teams across
the globe in building scaled brand strategy, launching new research
studies and in deploying and developing cutting edge tools to help
Momentum's clients ensure the efficacy of their brand
experiences.
Named to the SportsBusiness Journal's prestigious "Forty
Under 40" list in 2017, Klau has also been listed in the Path to
Purchase Institute's annual "Who's Who in Shopper Marketing" list
every year since 2012. Klau has published numerous pieces in
AdWeek and Admap and has been an invited speaker at
conferences like Social Media Week, EventTech and the Fast
Company Innovation Festival. At the 2017 SportsBusiness Journal
Awards, on behalf of the agency, Klau accepted the "Best in
Corporate Consulting, Sports Marketing and Client Services" trophy,
after Momentum was recognized as the world's leading sports
marketing agency.
"Strategy and analytics are intrinsic to everything we do at
Momentum—great insights before, and smart analysis after, an
experience are vital to helping our clients achieve their goals,"
Weil said. "Elena Klau has helped
Momentum become the world's leading consultancy agency to go along
with our award-winning creative and strategic excellence. As Chief
Strategy & Analytics Officer she will be leading the way as we
help our clients engage with people and do more."
Momentum's recent creative honors include: in 2017 being the
first-ever brand experience agency named to the Ad Age
Standout Agencies List; and in 2016: winning the Grand Ex at the Ex
Awards with American Express and earning 18 Cannes Lions for work
with Microsoft.
ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is built on the simple truth that it's not
what brands say, it's what they do that matters. That's why
Momentum delivers total brand experiences for our clients, guided
by the belief that today the most important product a brand
makes—other than the product itself—is an experience. The
experiences we build live seamlessly in the physical
and the digital worlds—what we call integrated
phygital experiences. Our work spans all mediums—from
events and sponsorships, to advertising, shopper and retail,
to music, entertainment, social and beyond. In 2017,
Momentum was the first-ever brand experience agency ever named to
the Ad Age Standout Agencies list and
was named the Best in Corporate Consulting, Sports Marketing and
Client Services at the
2017 SportsBusiness Journal Awards.
Additionally, the agency has concurrently been named Agency of the
Year, Best Experiential Agency, Best Place to Work, and Most
Honored Marketing Agency by multiple outlets and award shows around
the world in 2017. Part of the Interpublic Group of Companies
(NYSE:IPG), we operate in over 40 countries for partners including
American Express, Coca-Cola, Procter & Gamble, Samsung, SAP,
Verizon, Walmart, William Grant
& Sons, and many more.
momentumww.com and @momentumww
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SOURCE Momentum Worldwide