IQVIA Releases Enhanced OCE Capability
10 April 2019 - 12:30AM
Business Wire
Built-In Orchestrated Analytics Function
Enables Faster and Smarter Decision-Making
IQVIA™ (NYSE: IQV) today
announced the expansion of Orchestrated Customer Engagement
(OCE), IQVIA Technologies’ innovative
commercial ecosystem, with the addition of Orchestrated Analytics
for OCE, a powerful and flexible analytics solution that empowers
life sciences companies to make smarter decisions by providing
increased access to insights.
Orchestrated Analytics addresses many industry challenges, such
as gaining actionable insights from relevant and consistent key
performance indicators (KPI) and benchmarks, establishing best
practices, managing the volume and variety of information, and
handling increased resource constraints. With a pre-configured
industry-specific KPI library, guided analytics for diverse user
groups, and end-to-end use in departmental or enterprise solutions,
Orchestrated Analytics is a long-term solution that supports
companies as their needs grow and change.
“Life sciences sales professionals face multiple challenges in
creating meaningful interactions with their healthcare provider
customers, from stricter access to providers to lack of visibility
into communications with other channels in their own
organizations,” said Mike Townsend, research director for Life
Sciences Commercial Strategies at IDC Health Insights. “The use of
advanced analytics within the commercial software ecosystem, that
they use daily, will help deliver insights to prioritize the most
important actions they can take in real time, maximizing their
productivity and effectiveness while eliminating duplicate or
confusing messages for their busy HCP customers.”
With access to multiple data sources managed through a flexible
platform, Orchestrated Analytics allows a broader set of people
across the enterprise to derive focused insights relevant to their
role. It provides a unique and intuitive early warning system that
identifies areas of potential growth or risk to accelerate and
improve the quality of decision-making.
“This integrated analytics solution surpasses the capability
available in the market today, and provides a step change to our
life sciences customers, who need every competitive advantage
possible,” said Tal Rosenberg, senior vice president, Global
Technology Solutions for IQVIA Technologies. “We are proud to
announce this important next step in our ongoing expansion of the
orchestrated commercial ecosystem. The addition of Orchestrated
Analytics delivers on our promise to customers to continually
develop transformative technologies.”
Launched in December 2017, the OCE platform connects sales,
marketing, medical and other functions to help life sciences
companies move to a new orchestrated commercial model that improves
organizational promotional alignment and as a result, customer
experience and trust. Orchestrated Analytics seamlessly integrates
with the other components of the ecosystem, and is designed to
evolve with adaptable dashboards, allowing for easy expansion and
continuous innovation.
About IQVIA
IQVIA (NYSE: IQV) is a leading global provider of advanced
analytics, technology solutions and contract research services to
the life sciences industry. Formed through the merger of IMS Health
and Quintiles, IQVIA applies human data science — leveraging the
analytic rigor and clarity of data science to the ever-expanding
scope of human science — to enable companies to reimagine and
develop new approaches to clinical development and
commercialization, speed innovation and accelerate improvements in
healthcare outcomes. Powered by the IQVIA CORE™, IQVIA delivers
unique and actionable insights at the intersection of large-scale
analytics, transformative technology and extensive domain
expertise, as well as execution capabilities. With more than 58,000
employees, IQVIA conducts operations in more than 100
countries.
IQVIA is a global leader in protecting individual patient
privacy. The company uses a wide variety of privacy-enhancing
technologies and safeguards to protect individual privacy while
generating and analyzing information on a scale that helps
healthcare stakeholders identify disease patterns and correlate
with the precise treatment path and therapy needed for better
outcomes. IQVIA’s insights and execution capabilities help biotech,
medical device and pharmaceutical companies, medical researchers,
government agencies, payers and other healthcare stakeholders tap
into a deeper understanding of diseases, human behaviors and
scientific advances, in an effort to advance their path toward
cures. To learn more, visit www.iqvia.com.
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Tor ConstantinoIQVIA Media
Relationstor.constantino@iqvia.com+1.484.567.6732
Andrew MarkwickIQVIA Investor
Relationsandrew.markwick@iqvia.com+1.973.257.7144
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