Charter Communications to Use Sensormatic Solutions Shopper Insights Portfolio in 700+ Retail Locations
31 January 2024 - 1:00AM
Business Wire
- Broadband connectivity provider to deploy Sensormatic’s
integrated traffic analytics and market benchmarking solutions at
its stores to support tailored labor optimization strategies and
localized marketing efforts
Sensormatic Solutions, the leading global retail solutions
portfolio of Johnson Controls, today announced an initiative with
Charter Communications, Inc., which operates the Spectrum brand of
broadband connectivity services, to implement Sensormatic’s
in-store traffic analytics solutions at more than 700 Spectrum
stores across the United States over the next three years. The
announcement follows Charter’s successful 2022 pilot program in 50
Spectrum stores, which used Sensormatic’s shopper traffic and
market intelligence data services to optimize employee staffing and
boost product and sales support for local customers.
“During the pilot program, we gathered insights into
location-specific store traffic that helped us make meaningful
changes to better serve customers,” said Pattie Eliason, senior
vice president of Spectrum stores and retail for Charter. “By
leveraging Sensormatic Solutions’ in-store traffic analytics
solutions, we will be able to continue to enhance the overall
customer experience at our stores by making it easier for customers
to quickly receive the support they need from our expert store
specialists.”
Through the pilot, Charter uncovered that traffic trends varied
significantly from store-to-store, which presented growth
opportunities beyond their marketing efforts. In addition to
offering real-time insight into in-store operations, Sensormatic
Solutions offers retailers robust, industry-specific Market
Intelligence to illustrate performance relative to all retailers in
a category or local market. For example, Sensormatic Solutions’
mobile and wireless market benchmarking complements Charter’s
internal data to support a more customer-focused culture.
Additionally, Charter uses Sensormatic Solutions’ dashboard’s
real-time performance, traffic and account data to facilitate
in-the-moment sales coaching and optimize their labor allocation
practices.
“We are proud to collaborate with innovative retailers, like
Charter, as access to integrated insights based on location, region
and market-specific data is what’s driving retail’s next-generation
experiences,” said Nick Pompa, vice president and product general
manager for Shopper Insights at Sensormatic Solutions. “Our work
with Charter illustrates the versatility of data analytics for
businesses of all kinds and speaks to the wider industry’s growing
awareness about the power of data in retail spaces.”
To explore how data is fast-forwarding retail, read about
Sensormatic Solutions’ comprehensive shopper insights
portfolio.
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments
where people live, work, learn and play. As the global leader in
smart, healthy and sustainable buildings, our mission is to
reimagine the performance of buildings to serve people, places and
the planet.
Building on a proud history of nearly 140 years of innovation,
we deliver the blueprint of the future for industries such as
healthcare, schools, data centers, airports, stadiums,
manufacturing and beyond through OpenBlue, our comprehensive
digital offering.
Today, with a global team of 100,000 experts in more than 150
countries, Johnson Controls offers the world’s largest portfolio of
building technology and software as well as service solutions from
some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow
@Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions
portfolio of Johnson Controls powering operational excellence at
scale and enabling smart and connected shopper engagement. Our
intelligent digital operating platform – Sensormatic IQ – combines
the full Sensormatic Solutions portfolio, including third-party
data to deliver unmatched insights into shopper experience,
inventory intelligence, loss prevention and operational
effectiveness with advanced technologies, like AI and Machine
Learning. This enables retailers to act on prescriptive and
predictive data-driven outcomes to confidently move into the
future. Please visit Sensormatic Solutions or follow us on
LinkedIn, X, and our YouTube channel.
About Charter
Charter Communications, Inc. (NASDAQ:CHTR) is a leading
broadband connectivity company and cable operator serving more than
32 million customers in 41 states through its Spectrum brand. Over
an advanced communications network, the Company offers a full range
of state-of-the-art residential and business services including
Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business®
delivers the same suite of broadband products and services coupled
with special features and applications to enhance productivity,
while for larger businesses and government entities, Spectrum
Enterprise® provides highly customized, fiber-based solutions.
Spectrum Reach® delivers tailored advertising and production for
the modern media landscape. The Company also distributes
award-winning news coverage and sports programming to its customers
through Spectrum Networks. More information about Charter can be
found at corporate.charter.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240130819811/en/
Media Jaclyn Messina Sensormatic Solutions by Johnson
Controls Work: +1 561-235-6458 jaclyn.messina@jci.com
Grace Torrance Matter on behalf of Sensormatic Solutions Work:
+1 978-518-4504 jciretail@matternow.com
Andrew Russell Charter Communications, Inc.
Andrew.russell@charter.com
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