NEW YORK, Dec. 18, 2012
/PRNewswire/ -- International fashion icon, wife, mother and
entrepreneur, Kate Moss has been
named the new face of Stuart Weitzman and will be showcased in the
brand's global print campaign for spring 2013, photographed by
Mario Testino.
(Photo:
http://photos.prnewswire.com/prnh/20121218/NY31087-a )
(Photo: http://photos.prnewswire.com/prnh/20121218/NY31087-b
)
"I had a great time shooting the Stuart Weitzman campaign and
I'm so happy to be the face of the brand this season," said
Kate Moss. "Working with
Mario Testino is always fun and it
was wonderful meeting Stuart on set."
This is the first time that Kate
Moss has modeled in an American shoe designer advertising
campaign that is strictly devoted to shoes in her two decade
modeling career. She was selected as the new face of the brand
because of her international fashion status as well as her personal
trend-setting cult style. Kate Moss
exudes a fashion sense that every woman aspires to emulate. Women
want to dress like her, look like her and walk in her shoes... and
now she's walking in Stuart Weitzman's.
The Weitzman campaign, already regarded as breaking new ground
for the industry with a unique visual vocabulary, becomes iconic
with the "Kate" factor. The rare chemistry between photographer and
subject is evident in the campaign shots. With its black &
white photography, the imagery highlights the fact that Stuart
Weitzman's are the first thing you put on in the morning and the
last thing you take off at night. In the Stuart Weitzman world,
sexy means being comfortable and confident in your own skin. The
campaign captures the sexiness of the brand in a natural, classic,
chic way while clearly showcasing the stiletto and shoe styles.
With a reputation for merging fashion and function, Weitzman has
embarked on a retail expansion strategy to bring his shoes to all
corners of the global market. The international advertising
campaign will launch in March in the
United States, Italy,
France, Canada, Dubai, Germany and Asia. In the US, print ads will be a
combination of spreads and single pages, in books with a fashion
authority including: Vogue, Elle, Harper's Bazaar, W, Interview, V
Magazine, New York Times, Du Jour, and InStyle. Outdoor advertising
(billboards and kiosks) will run in Los
Angeles, New York,
Miami, Milan and Paris. Behind the scenes video and
additional creative will be featured on www.stuartweitzman.com and
in Stuart Weitzman boutiques worldwide.
Stuart Weitzman is a division of The Jones Group Inc. (NYSE:
JNY).
ABOUT STUART WEITZMAN HOLDINGS
LLC
A little obsessed with shoes.
Stuart Weitzman Holdings LLC, a global leader in designer
footwear, operates 40 retail stores across the United States, including New York, Beverly
Hills, Chicago,
Boston and Las Vegas. The
company also has 42 international stores, and is sold in more than
70 countries.
A luxury brand built upon the idea of creating a beautifully
constructed shoe, Founder & Designer, Stuart Weitzman's main
objective has always been to merge fashion and function. The first
thing a women puts on in the morning and the last thing she takes
off at night, his shoes are designed to feel as good as they look,
and to look as good as they feel.
ABOUT THE JONES GROUP INC.
The Jones Group Inc. (www.jonesgroupinc.com) is a leading global
designer, marketer and wholesaler of over 35 brands with product
expertise in apparel, footwear, jeanswear, jewelry and
handbags. The Jones Group has a reputation for innovation,
excellence in product quality and value, operational execution and
talent. The Company also markets directly to consumers
through branded specialty retail and outlet stores, through
concessions at upscale department stores and through its e-commerce
sites.
The Company's internationally recognized brands and licensing
agreements (L) include: Nine West, Jones New York, Anne Klein, Kurt
Geiger, Rachel Roy (L),
Robert Rodriguez, Robbi & Nikki,
Stuart Weitzman, Brian Atwood (L),
Boutique 9, Easy Spirit, Carvela, Gloria
Vanderbilt, l.e.i., Bandolino, Enzo
Angiolini, Nine & Co., GLO, Joan & David, Miss KG,
Kasper, Energie, Evan-Picone, Le
Suit, Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Givenchy (L), Judith Jack, Albert
Nipon, Pappagallo and Rafe (L).
Karen Ferko, Vice President of
Public Relations - Stuart Weitzman, +1-212-287-0671,
KFerko@stuartweitzman.com
SOURCE Stuart Weitzman