The 2024 Kroger holiday campaign debuts with a
heartfelt message of togetherness
CINCINNATI, Nov. 13,
2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR)
today unveiled its holiday film, celebrating the joy of
togetherness and connecting with loved ones through food. Developed
in collaboration with Kroger's agency of record, adam&eveDDB
New York, the campaign showcases
the power of sharing food – and how that simple act can create a
meaningful bond.
"At Kroger, we understand how food can transcend differences,
cure loneliness and speak from our hearts in a way that words
cannot," said Stuart Aitken,
Kroger Senior Vice President and
Chief Merchant & Marketing Officer. "What we love about this
film is how it so acutely illustrates the power of food to bring
people together and express kindness. We hope this message—share
your food, share your heart—inspires families, friends and
neighbors to pull up an extra seat at their table this holiday
season and revel in the simple joy of being together."
Created by adam&eveDDB New
York, the short film titled, "The Case of the Disappearing
Food," features a cast of Kroger's signature animated characters,
affectionately known as Krojis, to tell the story of a woman who
has lost her holiday spirit, only to rediscover the joy of the
season from an unexpected source.
When a young boy runs into his older neighbor a few times, he is
curious to learn more about her. The boy discovers she is lonely.
Soon he joins his own family's lively holiday preparations and
quickly his parents notice the food for their holiday dinner is
disappearing. It turns out the boy is taking it – not for himself,
instead he is surprising his neighbor with a festive holiday dinner
that reignites her spirit.
The story is set to the track "Lonely People" by America,
bringing a sense of nostalgia and hope to the heartfelt holiday
story.
"Kroger has always understood the power of food to bring people
together. But this holiday season, we wanted to invite people to
share more than just a meal," said Paulo
Junger, Executive Creative Director at adam&eveDDB.
"When you gather around the table, you're not just sharing a beef
wellington or some butternut squash, you're sharing love. It's a
message that's especially relevant during the holidays. No one
should feel alone during this special time. It's a notion we made
all the more touching thanks to the song 'Lonely People' by
America. We hope it acts as a heartfelt reminder of togetherness
and connection."
Kroger's 2024 holiday campaign will appear on Netflix, cable,
streaming and Internet now through January
1 and can be viewed at kroger.com/share-your-heart.
Kroger is also debuting a Hispanic market holiday ad today,
developed in collaboration with adam&eveDDB sister agency,
alma DDB. The spot, called "The Gift of Teaching," celebrates
the importance of passing down multi-generational traditions
through the story of a grandmother who meticulously teaches
her blind grandson every step of an important family tamale
recipe.
In addition, fans can bring the magic of holiday movies to
their own tables with a special "Shop the Scene" experience. Hulu
customers in select Kroger geographies will have the chance to
effortlessly shop the food inspired by the iconic dinner scene from
National Lampoon's Christmas Vacation. After scanning an on-screen
QR code, viewers are brought to a page on the Kroger website
that highlights recipes inspired by the scene and can
easily add to their cart for Pickup or Delivery at their local
Kroger. Shop the Scene will be available on Hulu in select markets
November 15 through December 29.
Media assets for the holiday campaign are available here.
About Kroger
At The Kroger Co. (NYSE: KR),
we are dedicated to our Purpose: To Feed the Human Spirit™. We are,
across our family of companies nearly 420,000 associates who serve
over 11 million customers daily through a seamless digital shopping
experience and retail food stores under a variety of banner
names, serving America through food inspiration and uplift, and
creating #ZeroHungerZeroWaste communities. To learn more about us,
visit our newsroom and investor
relations site.
About ADAM&EVEDDB
We are a creative agency based
in New York, San Francisco, London, & Berlin. We believe in the power of creativity
to unlock business advantage. We are an agency that puts feeling
first across every part of the communications journey. We partner
with brands across industries and sectors including: Kroger,
Molson Coors, JetBlue, PlayStation,
Unilever, PepsiCo, Lipton, Muscle Milk, International Paralympic
Committee, Amazon, LIONSGATE+, Adidas, CALM, Eurostar, H&M,
Marmite, Volkswagen and Mars.
About alma DDB
alma is an ungeneral agency known for
highly effective, award-winning segment-led creative campaigns.
Working with a broad roster of clients, including McDonald's, Molson
Coors, Pepsi, Opendoor, Kroger, Google, and others, alma
unlocks culture for brands by harnessing the power of emotional
storytelling.
With a team that hails from over 34 countries, the agency has
fueled exceptional business growth through creativity, earning 37
Cannes Lions and 30 Effie Awards, as well as numerous One Show, Clio, ANA, and New York Festival
Awards. alma has been named to Ad Age's prestigious A-List seven
times and has earned "Agency of the Year '' titles from the London
International Awards, El Ojo, El Sol, FIAP and USH Ideas, all while
nurturing a culture of accountability, curiosity and collaboration.
To learn more about alma and the agency's work, visit
www.almaad.com, or follow us at @almaagency.
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SOURCE The Kroger Co.