Kohl’s Becomes the Exclusive Wholesale Retailer of Levi’s® SilverTab™ as Iconic Denim Brand Reintroduces Beloved ‘90s Era Collection
28 July 2022 - 11:00PM
Business Wire
- Kohl’s and Levi’s® partner to bring back the style and attitude
of the 1990s with a revived limited-time SilverTab™ capsule
collection
- As a top retailer of Levi’s®, Kohl’s is the exclusive wholesale
partner of Levi’s® SilverTab™
- Addition of Levi’s® SilverTab™ contributes to Kohl’s continued
efforts to be a denim destination by adding premium and style-led
offerings for the casual lifestyle
Today, Kohl’s (NYSE: KSS) announced it has partnered with
Levi’s® (NYSE: LEVI) to reintroduce the iconic style, fits and
attitude of the 1990’s Levi’s® SilverTab™ collection. Available
now, and exclusively at Kohl’s, Kohls.com and Levi.com, Levi’s®
SilverTab™ offers a collection of relaxed and baggy denim and
apparel for women, men and kids that embodies the trends of the
‘90s, refreshed for a new generation. The new capsule collection
further solidifies Kohl’s, a top retailer of Levi’s®, as a denim
destination for the entire family.
“Over the years, Kohl’s and Levi’s® have built an incredible
partnership that has brought the brand’s most popular styles and
collections to millions of Kohl’s customers across the country. The
relaunch of the iconic SilverTab™ collection is an exciting next
chapter in our history together, bringing back the denim styles and
fits that were worn and loved by a generation, now again more
popular than ever,” said Ron Murray, Kohl’s interim chief
merchandising officer. “The addition of Levi’s® SilverTab™ is
another example of how we are modernizing our portfolio with
premium and style-led offerings as part of our strategy to become
the retailer of choice for the active and casual lifestyle.”
The Levi’s® SilverTab™ line originally launched in the late ‘80s
and gained popularity in the ‘90s with its focus on loose and baggy
fits. Inspired by streetwear and hip-hop, the collection was a
fixture of the ‘90s era. Now, SilverTab™ is coming back exclusively
at Kohl’s with the iconic relaxed silhouettes that made SilverTab™
the go-to brand of the decade. The capsule collection features
popular ‘90s denim styles including loose and mom-style jeans,
overall pants and shorts, and oversized denim jackets, as well as
graphic tees, crewneck and fleece hoodies, flannel shirts, bucket
hats, and leather belts. Offered in styles and fits for adults and
kids, SilverTab™ will be available now through January, 2023 in 600
Kohl’s stores with an extended assortment available on Kohls.com
and Levi.com.
The Levi’s® SilverTab™ collection debuts just in time for
back-to-school season and will be positioned prominently in Kohl’s
stores adjacent to Sephora at Kohl’s in an area designed to
showcase new and seasonally relevant brands. The elevated in-store
experience will highlight SilverTab’s™ nostalgic ‘90s vibes with
retro-inspired imagery and mannequin displays.
Levi’s® SilverTab™ Campaign Images
HERE.
Levi’s® SilverTab™ Product Images HERE
.
The addition of Levi’s® SilverTab™ to Kohl’s product portfolio
reinforces the company’s commitment to evolving its assortments
with style-led offerings that meet the needs and trends of today’s
consumers.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer. With more
than 1,100 stores in 49 states and the online convenience of
Kohls.com and the Kohl's App, Kohl's offers amazing national and
exclusive brands at incredible savings for families nationwide.
Kohl’s is uniquely positioned to deliver against its strategy and
its vision to be the most trusted retailer of choice for the active
and casual lifestyle. Kohl’s is committed to progress in its
diversity and inclusion pledges, and the company's environmental,
social and corporate governance (ESG) stewardship. For a list of
store locations or to shop online, visit Kohls.com. For more
information about Kohl’s impact in the community or how to join our
winning team, visit Corporate.Kohls.com or follow @KohlsNews on
Twitter.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and
effortless cool. Since their invention by Levi Strauss & Co. in
1873, Levi’s® jeans have become one of the most recognizable
garments of clothing in the world—capturing the imagination and
loyalty of people for generations. Today, the Levi’s® brand
portfolio continues to evolve through a relentless pioneering and
innovative spirit that is unparalleled in the apparel industry. Our
range of leading jeanswear and accessories are available in more
than 110 countries, allowing individuals around the world to
express their personal style. For more information about the
Levi’s® brand, its products and stores, please visit levi.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220728005135/en/
Kohl’s: Jackie Judkins, 262.309.2474,
jacquelyn.judkins@kohls.com
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