- Hero Cards Feature 'Avengers: Endgame' Characters; 50,000
Prizes over 5 Weeks -
- KT Attracts 100,000 Subscribers Since Official Launch of 5G
Network on April 3 -
SEOUL, South Korea,
May 8, 2019 /PRNewswire/ -- KT
Corporation (KRX: 030200; NYSE: KT), South Korea's largest telecommunications
company, is utilizing augmented reality (AR) to promote its world's
first 5G commercial network, which has drawn more than 100,000
subscribers since the company officially launched it a month
ago.
KT held a five-week, 5G promotional event – an AR game where
players search for cards with characters from the "Avengers:
Endgame" movie - from April 5. Anyone
could play the game by downloading the app, dubbed "Catch Heroes"
on the Google Play Store (Android) and the Apple App Store (iOS),
or using the QR code from the event notice at KT stores across the
country.
"Our Avengers AR event is the latest effort to offer a fun
experience on our new 5G network," said Kim
Weon-Kyung, KT's Executive Vice President in charge of the
GiGA Service Unit, part of the company's Marketing Group. "We will
continue to do our best to show what 5G can do in the new era of
super-fast and ultra-reliable connectivity."
The special event, jointly conducted with Walt Disney Company
Korea, was designed so that participants would help draw a digital
map of the areas covered by KT's newly launched 5G network. KT's
nationwide 5G service covers the country's most-populated areas,
including the capital Seoul and
its surrounding metropolitan area, six other metropolitan cities,
most of all 85 major cities, 70 large shopping malls and discount
stores and 464 college campuses.
In KT's Pokémon Go-style AR game, players collected
hero cards by spotting icons resembling Marvel's Infinity
Stones on their devices, The mission was accomplished by collecting
140 types of hero cards to complete the card book. Participants who
completed the mission were eligible for giveaways.
Hero cards corresponded to lead characters from "Avengers:
Endgame," including Iron Man, Captain Marvel and Thor, as well as
the villain Thanos. The cards were hidden in different areas. Only
40 types of cards could be found in areas covered by 5G, helping to
confirm the scope of the new technology's availability. When the
hero cards were found, they were marked on the "5G Coverage Map" on
KT's homepage.
KT, Korea's largest 5G service provider, gave an advantage to
its 5G subscribers by letting them find hero cards in 5G-covered
areas more easily, so that they could complete their card books
quicker and win special prizes.
A total of 50,000 prizes were given away. Prizes included the
limited Iron Man edition of Hyundai's subcompact SUV Kona, travel
tickets to Hong Kong Disneyland, the Samsung Galaxy S10 5G, the LG
Tromm Styler and the Marvel Bodyfriend Hugchair. The first 1,000
who accomplished the mission were given two tickets each for
"Avengers: Endgame," and players who found bonus cards received a
variety of prizes, including Starbucks Coffee coupons.
KT is the first local carrier providing updated 5G coverage
information to the public by offering a visualized map
(https://coverage.kt.com) on its corporate website, documenting its
5G-serviced areas across the country, updated regularly by cities
and districts.
The Korean telecom leader has also exclusively built its
next-generation wireless network to cover the country's key
transportation routes and plans to expand the coverage to subways
and key sites such as public offices and university hospitals.
MEDIA CONTACTS
For inquiries, please contact our Foreign Media Relations Team
at kt.fmrt@gmail.com
ABOUT KT CORP. (KRX: 030200; NYSE: KT)
KT Corporation, Korea's largest telecommunications service
provider reestablished in 1981 under the Telecommunications
Business Act, is leading the era of innovations in the world's most
connected country. The company leads the 4th industrial
revolution with high speed wire/wireless network and new ICT
technology. KT launched the world's first nationwide commercial 5G
network on April 3, 2019, after
successfully showcasing the world's first trial 5G services at the
PyeongChang Winter Olympic Games in February
2018. This is another milestone in KT's continuous efforts
to deliver essential products and services as it aspires to be the
No.1 ICT Company and People's Company.
For more information, please visit our English website at
https://corp.kt.com/eng/
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SOURCE KT Corp.