Macy’s and Make-A-Wish® Celebrate the 10th Anniversary of the Believe Campaign
03 November 2017 - 12:01AM
Business Wire
The signature Santa letter writing program
returns to Macy’s stores and macys.com this season, as the campaign
continues to inspire us all to believe
Beginning tomorrow, Macy’s will ring in the holiday season with
its 10th annual Believe campaign to benefit Make-A-Wish, marking a
decade of work inspired by the tangible impact of love and
generosity. To take part in this year’s anniversary campaign,
believers of all ages are invited to visit their local Macy’s store
where they can drop their letters to Santa into the red letterboxes
or submit a letter online at macys.com/believe. For each letter
collected in-store and online from Nov. 3 through Dec. 24, Macy’s
will donate $1, up to $1 million, to Make-A-Wish to help grant the
wishes of children with critical illnesses.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171102005859/en/
Macy’s and Make-A-Wish® celebrate the
10th Anniversary of Believe (Photo: Business Wire)
Since the launch of Believe in 2008, Macy’s has donated more
than $15 million to Make-A-Wish through this annual campaign, and
helped to grant thousands of wishes. The impact of wish
fulfillments is undeniable and widespread – not only do they
increase hope and happiness for wish kids, but their families,
volunteers, supporters, medical professionals and entire
communities are transformed by the experience.
“We couldn’t imagine the overwhelming response the Believe
campaign would inspire when we introduced it 10 years ago,” said
Holly Thomas, group vice president of Cause Marketing for Macy’s.
“We have collected millions of letters throughout the years – each
one representing an individual who was moved by the message of
hope, love and generosity. The result has been the creation of a
holiday tradition for families across the country, and ultimately,
wish fulfillments that deliver joy and hope to the most amazing
children. Macy’s is incredibly proud to play a part in that
magic.”
“We could not be more grateful to be celebrating the 10th
anniversary of the Believe campaign with Macy's,” said David
Williams, chief executive officer for Make-A-Wish America. “Thanks
to the generosity of Macy’s and its customers, thousands of wishes
have been granted and lives have been transformed. Research shows
that having a wish granted can positively impact a child’s medical
journey and that’s something everyone who writes a letter to Santa
online or at their local Macy’s can be a part of this holiday
season.”
Virginia’s Story
The heart of the Believe campaign is the true story of Virginia
O’Hanlon – an 8-year-old child who wrote a letter to the New York
Sun newspaper asking if there really was a Santa Claus. The
response from the paper’s editor, Francis P. Church, became an
iconic piece of journalistic history. “Yes, Virginia, there is a
Santa Claus,” Church wrote. “He exists as certainly as love and
generosity and devotion exist.” Nearly 120 years after Church’s
imaginative reply was published, his words continue to remind us
that love and kindness can have a tangible impact on the lives of
others, if we only believe in their power and rally to their
cause.
Fans of the story that inspired Believe can also learn more by
tuning in to watch the “Yes, Virginia” animated film, available
online at youtube.com/macys. The award-winning, half-hour holiday
special features former wish child Taylor Hay, who had her own wish
granted when her voice was captured for one of the film’s
characters, alongside an all-star cast including Neil Patrick
Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in
the title role.
To learn more about Macy’s Believe campaign, visit
macys.com/believe.
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. (NYSE:M) delivers fashion and affordable luxury to
customers at approximately 670 locations in 45 states,
the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments
including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks and the
Macy’s Thanksgiving Day Parade, as well as spectacular fashion
shows, culinary events, flower shows and celebrity
appearances. Macy's flagship stores – including Herald
Square in New York City, Union
Square in San Francisco, State
Street in Chicago, and Dadeland
in Miami and South Coast Plaza in
southern California – are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by
supporting local and national charities giving more than $54
million each year, plus 180,000 hours of volunteer service, to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Make-A-Wish
Make-A-Wish grants the wishes of children with life-threatening
medical conditions to enrich the human experience with hope,
strength and joy. According to a 2011 U.S. study of wish impact,
most health professionals surveyed believe a wish-come-true has
positive impacts on the health of children. Kids say wishes give
them renewed strength to fight their illness, and their parents say
these experiences help strengthen the entire family. Headquartered
in Phoenix, Make-A-Wish is one of the world's leading children's
charities, serving children in every community in the United States
and its territories. With the help of generous donors and more than
28,000 volunteers, Make-A-Wish grants a wish somewhere in the
country every 35 minutes. It has granted more than 300,000 wishes
since its inception in 1980; more than 14,800 in 2015 alone. Visit
Make-A-Wish at www.wish.org to learn more.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171102005859/en/
Macy’s Media RelationsJulie Strider,
646-429-5213julie.striderfukami@macys.com
Macys (NYSE:M)
Historical Stock Chart
From Apr 2024 to May 2024
Macys (NYSE:M)
Historical Stock Chart
From May 2023 to May 2024