BALTIMORE, Sept. 13,
2023 /PRNewswire/ -- Medifast (NYSE: MED), the
health and wellness company known for its habit-based and
Coach-guided lifestyle solution OPTAVIA®, today
announced its OPTAVIA ACTIVE line is now available to
Customers, following a successful pre-launch to independent
OPTAVIA Coaches in July 2023. The line, exclusively
available on OPTAVIA.com when you sign up to connect with an
OPTAVIA Coach, includes
OPTAVIA ACTIVE Essential Amino Acid (EAA)
Blend and OPTAVIA ACTIVE Whey Protein,
with additional products expected to be rolled out next year.
The new line encourages the Habit of Healthy Motion, a key
component of any health and wellness journey, and is scientifically
designed to support muscle health. Research suggests that people
lose between 3-8% of their muscle mass every decade after the age
of 30, a process that accelerates past the age of 601.
Led by the company's team of researchers, food scientists,
nutritionists and other scientific experts,
OPTAVIA ACTIVE Essential Amino Acid (EAA)
Blend and OPTAVIA ACTIVE Whey Protein
are designed to address age-related muscle mass decline and support
overall muscle health.
"OPTAVIA ACTIVE was born out of a desire from our
Community for more effective options supporting an active lifestyle
than those currently offered in the marketplace," said Dan Chard, Chairman and CEO of Medifast. "With
our strong scientific and clinical heritage, OPTAVIA takes a
comprehensive approach, beginning with products that are powerful
tools to support a health and wellness journey. With more than one
billion adults across the world not meeting the recommended
guidelines for physical activity, the World Health Organization
developed a global action plan to reduce physical inactivity by 15%
by 20302. It's time to put the power of our Community to
work toward that goal."
The new products work within existing OPTAVIA plans for
those looking to achieve or maintain their optimal weight but also
are a great solution for people wanting to enhance their health and
wellbeing through movement. OPTAVIA ACTIVE products are
backed by science, made with no colors, flavors or sweeteners from
artificial sources and are Informed Sport certified – a global
standard in sports nutrition quality control that ensures its
certified products contain no banned substances.
"Muscle turnover is a natural process, and as we age, the body
becomes less efficient and effective at repairing and replacing
muscle," said Satya Jonnalagadda,
PhD, MBA, RDN, Vice President, Scientific and Clinical Affairs of
Medifast. "Lifestyle modifications continue to be the cornerstone
of long-term health and wellbeing, and while you can't stop your
numerical age from increasing, you can control how you treat your
body and the habits you build as you age – including choosing
scientifically formulated products that support muscle protein
synthesis and staying active through both formal exercise and
everyday movement."
OPTAVIA ACTIVE Essential
Amino Acid (EAA) Blend
Essential amino acids are the
building blocks of protein and muscle tissue, which cannot be
produced naturally by the body and therefore must be supplied
through diet. OPTAVIA ACTIVE EAAs are a clinically studied
and effective blend of eight essential amino acids, including an
impressive 3.5 grams of leucine per serving and a 4:1:1
ratio of branched chain amino acids – which make it
specifically designed to help activate muscle protein
synthesis, the natural process where protein is produced to
repair or build new muscle. This specially crafted formula can help
support healthy muscle*, regardless of fitness level, and is
recommended for consumption during or immediately after exercise.
The easy-to-blend drink mix comes in two refreshing flavors,
Strawberry Lemonade and Orange Mango, both of which contain no
stimulants.
OPTAVIA ACTIVE Whey
Protein
OPTAVIA ACTIVE Whey Protein is a source of
high-quality protein that supports muscle growth and
post-workout recovery. The product has 24g of protein per
serving to help build muscle mass and strength with exercise
while helping to reduce feelings of hunger. The product comes in
two flavors, Vanilla and Chocolate, and is recommended for
consumption within 60 minutes after exercise but can also be
enjoyed anytime as part of a protein-balanced meal plan.
Like all OPTAVIA lifestyle plans, OPTAVIA
ACTIVE Customers also get access to a proprietary
system for habit creation and the support of a dedicated Coach and
Community to help them achieve their goals in every area of
life – motion, sleep, mind and more. OPTAVIA ACTIVE is
specifically formulated to work within OPTAVIA's clinically
proven plans for weight loss or maintenance, creating a seamless
experience based on individual health goals. For example, the
Optimal Weight 5 & 1 ACTIVE Plan is designed to support
a gentle, but efficient fat burning state while providing adequate
protein to help retain muscle mass — ensuring even those small
movements count.
Medifast has also launched a partnership with Aaptiv, a leading
fitness app, to provide personal training for everybody and every
goal. Through the app, users have access to more than 8,000
on-demand, guided workouts across 15+ class categories and 60+
fitness and wellness programs as well as a global community feed
where they will find further advice and support.
The company's proprietary OPTAVIA app has also been
updated to include features supporting the new ACTIVE platform,
including an integrated motion tracker. The app is designed to help
OPTAVIA Customers track and document their health journey
and offers a convenient resource to guide Customers on their paths
to a healthier lifestyle.
Now through October 31, 2023,
Customers can save $10.00 on the
purchase of up to three OPTAVIA ACTIVE products, for a
maximum of $30.00 savings, in
addition to $7.00 flat rate shipping
with the purchase of two or more OPTAVIA ACTIVE products.
Visit OPTAVIA.com/en/us/products-programs/motion-active
to learn more about OPTAVIA ACTIVE, connect with a Coach
and purchase products.
OPTAVIA's lifestyle plans deliver clinically proven
health benefits and have impacted more than 3 million lives to
date. With the introduction of OPTAVIA ACTIVE, the brand has
the potential to impact more lives than ever before.
Follow Medifast and OPTAVIA on social
media for more information and company updates.
About Medifast®:
Medifast (NYSE: MED) is the health and wellness company
known for its habit-based and Coach-guided lifestyle
solution OPTAVIA®, which provides people with a
simple, yet comprehensive approach to help them achieve lasting
optimal health and wellbeing. OPTAVIA's lifestyle plans
deliver clinically proven health benefits as well as
evidence-based tools, including scientifically developed products
and a framework for habit creation reinforced by independent
Coaches and Community support. As a physician-founded company with
a 40+ year history, Medifast is a leader in the U.S. weight
management industry. The company continues to innovate and build
upon its scientific and clinical heritage to fulfill its mission of
offering the world Lifelong Transformation, One Healthy Habit at a
Time®. Medifast was recognized in 2023 by Financial Times as one
of The Americas' Fastest Growing Companies and in 2022 as
one of America's Best Mid-Sized Companies by Forbes. For
more information,
visit MedifastInc.com and OPTAVIA.com and
follow @Medifast on Twitter.
Forward Looking Statements
Please Note: This release contains "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995, Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. These forward-looking statements generally can be
identified by use of phrases or terminology such as "expect" or
other similar words or the negative of such terminology. Similarly,
descriptions of Medifast's objectives, strategies, plans, goals,
outlook or targets contained herein are also considered
forward-looking statements. These statements are based on the
current expectations of the management of Medifast and are subject
to certain events, risks, uncertainties and other factors,
including, among others: risks associated with Medifast's
direct-to-consumer business model; disruptions in Medifast's supply
chain; Medifast's inability to continue to develop new products;
effectiveness of Medifast's advertising and marketing programs,
including use of social media by independent OPTAVIA Coaches;
Medifast's inability to maintain and grow the network of
independent OPTAVIA Coaches; the departure of one or more key
personnel; Medifast's inability to protect against product
liability claims; Medifast's planned growth into domestic and
international markets; adverse publicity associated with Medifast's
products; fluctuations of Medifast's common stock market price; the
prolonged effects of COVID-19 on consumer spending and disruptions
to Medifast's distribution network, supply chains and operations;
increases in competition or litigation; and the consequences of
other geopolitical events, including natural disasters, global
health crises, acts of war, climate change, regulatory changes,
increases in costs of raw materials, fuel, or other energy,
transportation, or utility costs and in the costs of labor and
employment, labor shortages, supply chain issues and the resulting
impact on market conditions and consumer sentiment and spending.
Although Medifast believes that the expectations, statements and
assumptions reflected in these forward-looking statements are
reasonable, it cautions readers to always consider all of the risk
factors and any other cautionary statements carefully in evaluating
each forward-looking statement in this release, as well as those
set forth in its Annual Report on Form 10-K for the fiscal year
ended December 31, 2022, and other
filings filed with the United States Securities and Exchange
Commission, including its quarterly reports on Form 10-Q and
current reports on Form 8-K. All of the forward-looking statements
contained herein speak only as of the date of this release.
1 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2804956/
2 https://www.who.int/news-room/fact-sheets/detail/physical-activity
*These statements have not been evaluated by the FDA. This
product is not intended to diagnose, treat, cure, or prevent any
disease.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/optavia-active-now-available-301926872.html
SOURCE Medifast