PARIS, Oct. 4, 2022 /PRNewswire/ -- On October 1st, 2022, Chinese lifestyle
retailer MINISO (NYSE: MNSO, HKEX: 9896) launched its
2000th store outside of China, bringing its signature fun, affordable,
designed-led lifestyle products to Lyon,
France. Marking the latest step in the brand's global
expansion since 2015, the new store is the brand's eighteenth in
France overall, in its fifth
city.
The store, strategically located in the Saint Genis 2 shopping
centre which attracts six million visitors annually, spans
200m2 and is wheelchair
accessible, with shelves spaced 1.4m
apart for easy navigation. The store's layout is divided into
MINISO's licensed theme collections, such as We Bare Bears, Disney,
Minions and Toy Story, allowing shoppers to discover old favourites
and new collections all in one exciting and engaging visit.
One day prior to opening, renowned musician, actor and MINISO
co-founder, Ariel Wizman, made an
appearance at the store. The opening day itself was
enthusiastically received, with the first 100 customers collecting
goodie bags and MINISO-branded cupcakes as a token of appreciation.
In attendance at the opening ceremony were Jonathan Siboni, founder of Luxurynsight and
co-founder of MINISO France, and MINISO France CEO, Nicolas Rey.
"We brought MINISO to France in
2020 and the brand has been very well-received by French consumers
ever since, so we're delighted that our Lyon store marks the milestone
2000th store outside of China", said Rey. "Our partners at Chinese
MINISO headquarters have been brilliant to work with during this
entire journey, providing fantastic support and resources in
designing and developing products localised to European
markets".
MINISO opened its first French store in Paris in October
2020. Two years on, the retailer now has stores in five
cities: Paris; Lille; Nantes; Calais; and Lyon. By the end of 2022, the brand expects to
expand its French network to a total of twenty outlets nationwide.
At MINISO France, plush toys are the best sellers both in-store and
online. Toys, gifts and stationery have also been top contributors
to sales in recent years.
"It's been a great pleasure for us to be able to work with our
exceptional franchisees in France," said Vincent
Huang, VP of International Operations at MINISO. "We're
determined to continue expanding our franchise business model and
strengthening ties with partners across the world, making MINISO
successful as both a local and global retailer".
Founded in 2013 by Chinese businessman, Mr Jack Ye, MINISO has quickly grown to have
approximately 5,200 stores globally as of June 30th, 2022. In Europe, the brand is currently present in
around 200 locations. While China
remains the brand's biggest market, the 2000th overseas
store is a landmark in the brand's global development.
For more information, please visit https://www.miniso.fr, or
contact franchise@miniso.fr for details of business cooperation
with MINISO in France.
About MINISO
Global value retailer MINISO (NYSE: MNSO, HKEX: 9896) offers
high quality household goods, cosmetics, food, and toys at
affordable prices. Since its 2013 debut, as of June 30, 2022, MINISO has rapidly expanded to
approximately 5,200 retail outlets worldwide. Sleekly designed and
packed with the latest must-haves, MINISO retail outlets make it
possible for everyone to have a little fun all the time by enjoying
life's little surprises.
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