Partnership aims to engage citizen scientists and create a
better understanding of debris and plastic pollution in coastlines
and waterways through open data
Morgan Stanley, National Geographic Society and the University
of Georgia College of Engineering today announced a partnership to
scale and enhance the citizen science movement to help prevent and
reduce plastic waste in coastlines and waterways through support
for the Marine Debris Tracker (Debris Tracker). The Debris Tracker
is a mobile app that allows individuals to log plastic waste
pollution as well as a suite of educational materials about the
sources of, and solutions to, plastic waste. It is the only
litter-tracking tool that enables users to learn by exploring and
contributing to an open-data platform with over two million items
tracked to date. Together, this partnership will improve
understanding of the sources of plastic debris and pollution,
generate scientific findings, inform solutions and inspire upstream
design.
This partnership is a significant step in Morgan Stanley’s
Plastic Waste Resolution aimed at tackling the growing global
challenge of plastic waste in our environment. Announced last
April, the Morgan Stanley Plastic Waste Resolution represents a
strategic, Firmwide commitment to catalyze, support and help scale
the innovations and business-based solutions to reduce plastic
waste. By 2030, these efforts will help prevent, reduce and remove
50 million metric tons of plastic waste from entering our rivers,
oceans, landscapes and landfills. Recognizing that the challenge of
plastic waste is a systemic issue that requires innovation,
business model optimization and financing, Morgan Stanley is
committed to partnering with diverse stakeholders – including
research scientists and citizen scientists – to help address this
challenge.
“We firmly believe that citizen-science tools, like the Debris
Tracker, are powerful examples of how spreading awareness can help
lead to better data and wider public interest in an issue that is
impacting communities around the world,” said Audrey Choi, Chief
Sustainability Officer and Chief Marketing Officer at Morgan
Stanley. “We’re excited to partner with transformative institutions
like the National Geographic Society and the University of Georgia
to help address the growing global challenge of plastic waste in
our environment. This partnership will equip educators, volunteers
and everyday explorers alike with the tools they need to get more
involved where they live and play, and take steps to help curb
plastic pollution.”
The Debris Tracker is an open-data citizen science app, serving
a varied audience of educational, nonprofit and scientific
organizations as well as passionate citizen scientists. As its
audience grows, its technology improves and the reach of the Debris
Tracker expands, it will be critical that the tool continue to meet
the rigorous scientific standards required to bolster research on
this topic and provide a seamless and engaging experience for users
of all ages. Through the partnership, Morgan Stanley has committed
to support the growth and development of the tracker for ten
years.
University of Georgia Professor Dr. Jenna Jambeck, said, “We’re
grateful to be working with Morgan Stanley on this important global
problem. We’re confident this partnership will help to accelerate
the Debris Tracker’s impact, expand our citizen science efforts,
spread awareness about the issue and empower communities with data
to help prevent plastic pollution.”
As part of this agreement, the University of Georgia will seek
to better understand and document how plastic waste travels from
source to sea. National Geographic Society will also create a
robust tool kit of educational resources to provide deeper
understanding of the global plastic waste challenge and empower the
next generation of scientists and explorers.
Tunde Wackman, partnership solutions director at the National
Geographic Society added, “We’re looking forward to deepening our
work to address the global challenges of plastic waste in
partnership with Morgan Stanley. Through their support, we will
bring together science, technology and education to engage citizen
scientists around the world to advance solutions to help combat the
billion tons of plastic waste around the world.”
For more information about the Debris Tracker, please see here.
To read more about Morgan Stanley’s Plastic Waste Resolution,
please see here.
About Morgan Stanley
Morgan Stanley is a leading global financial services firm
providing investment banking, securities, wealth management and
investment management services. With offices in more than 41
countries, the Firm's employees serve clients worldwide including
corporations, governments, institutions and individuals. For more
information about Morgan Stanley, please visit
www.morganstanley.com.
About the University of Georgia
Chartered by the state of Georgia in 1785, the University of
Georgia is the birthplace of public higher education in America –
launching our nation’s great tradition of world-class public
education. What began as a commitment to inspire the next
generation grows stronger today through global research, hands-on
learning and extensive outreach. A top value in public higher
education, Georgia’s flagship university thrives in a community
that combines a culture-rich college town with a strong economic
center.
About the National Geographic Society
The National Geographic Society is a global nonprofit
organization that uses the power of science, exploration, education
and storytelling to illuminate and protect the wonder of our world.
Since 1888, National Geographic has pushed the boundaries of
exploration, investing in bold people and transformative ideas,
providing more than 14,000 grants for work across all seven
continents, reaching three million students each year through
education offerings, and engaging audiences around the globe
through signature experiences, stories and content. To learn more,
visit www.nationalgeographic.org.
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