Li Na, Liu Xiang and Cristiano Ronaldo Help
Honor 100 of China’s Most Inspiring and Innovative PE Teachers
Through a joint effort with the National Elementary and
Secondary School Sports Education Steering Committee and the China
Education Development Foundation, Nike
(NYSE: NKE) announced the results for Nike's Active
Schools Innovation Award yesterday evening at the Water Cube
National Swimming Center in Beijing.
This Smart News Release features multimedia.
View the full release here:
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Lv Shaowu, a winner of Nike's Active
Schools Innovation Award for Innovation in Culture of Sport, was
presented with a pair of CR7 Mercurial Campeões boots by the
world’s top soccer player Cristiano Ronaldo during the Active
Schools Innovation Award ceremony. (Photo: Business Wire)
After evaluating over 1,000 cases, the panel of judges decided
on the final award winners: 28 teachers were recognized for
Innovation in Culture of Sport; 25 teachers were awarded for
Innovation in PE Lessons; and 47 teachers won awards for Innovation
in Extracurricular PE Activity. Of these winners, 30 teachers will
be given an opportunity from the Nike Community Impact department
to visit the U.S. for exchange and training.
"PE teachers are messengers who share knowledge and culture
about physical education. All of you are the 'heroes' who ignite
your students' love for sports and motivate them to take part in
sports activities. You hold one of the greatest and most important
jobs. Your dedicated efforts help children grow up healthy, and
your devotion deserves attention and recognition,” said Angela
Dong, Vice President and General Manager of Nike Greater China.
“Nike will continue to work with the Ministry of Education to
collect and recognize excellent cases from the Active Schools
program, promoting innovative practices in physical education and
fostering sports culture in Chinese schools, so together we can
pass on the power and joy of sports to even more children."
Legendary Chinese athletes Li Na and Liu Xiang attended the
event as award presenters, and the award ceremony culminated with
the appearance of the world’s top soccer player Cristiano Ronaldo,
who came to the Beijing event as part of his "Ignite Brilliance"
trip to China.
The Active Schools program is part of a long-term strategic
partnership between Nike and the Chinese Ministry of Education that
aims to encourage children to get active both inside and outside
the classroom. As part of this collaboration, the Active Schools
Innovation Award is designed to encourage and reward innovative
practices for physical education in primary schools, as well as
share and promote related experiences, best practices and
achievements across regions. The awards also aim to motivate more
front-line PE teachers to use innovative ways to encourage children
to participate in and become passionate about sports
activities.
"Physical education is an integral part of education. Sports are
not only beneficial to one’s health, but are also a means to
cultivate one's personality, build character and foster team
spirit. All of this stems from allowing students to truly
experience the joy of sports,” said Wang Dengfeng, Director of the
Department of Physical Education and Art Education under the
Ministry of Education. “The Active Schools Innovation Award is a
significant explorative effort by the Ministry of Education to
bring in social resources to support physical education. I hope
that with the implementation of the Active Schools initiative, more
outstanding role models will emerge from the PE teaching field to
help promote youth sports in China.”
Winning Examples of Innovation Recognized by Li Na, Liu Xiang
and Cristiano Ronaldo
Liu Jianhua, winner of the award for Innovation in Culture of
Sport and volunteer teacher in Yire Village of the Erqi Township in
Meigu County, Liangshan, Sichuan Province, made the most of
existing facilities at his school’s rural location to encourage
children to get active. This included regularly showing sports
videos to students and organizing a school basketball team and
cheerleading squad.
Video: Liu Jianhua
Zhang Jing, a PE teacher from the Dongsheng District 4th Primary
School of Ordos, Inner Mongolia, innovated from the ordinary by
taking advantage of simple equipment to create new group exercises
that enabled full, active participation from all of the
students.
Li Na presented the Innovation in Extracurricular PE activity
award to Zhang Jing and others, and noted, “I started playing
tennis when I was 6 and have met many excellent teachers and
coaches during my career. I have benefitted from their support,
guidance and encouragement throughout my life. I hope the
Innovation Award event will attract more public attention for PE
teachers, giving them more recognition and respect.”
Video: Zhang Jing
Guo Heng, winner of the award for Innovation in PE Lessons and a
teacher from Longxi Special Education School, Gansu Province,
originally taught math but volunteered to become a PE teacher at a
school for the hearing impaired. After joining the school staff, he
began to learn sign language and organized a track and field team
for deaf students to give them the opportunity to participate and
ultimately develop a love for sports.
Liu Xiang, who has participated in several previous Active
Schools programs, presented the award for Innovation in PE Lessons,
and noted: “Children cannot grow up healthy without the right
instructions from PE teachers. We should give you our special
appreciation for all your hard work. I hope the Active Schools
program brings sports culture and knowledge to more areas in China,
and eventually helps even more children get active.”
Video: Guo Heng
Lv Shaowu, winner of the award for Innovation in Culture of
Sport, is a teacher from Hekou Primary School of the Yongji
Township in Longxi County, Dingxi City, Gansu Province. Combining
his love for soccer and passion for promoting the healthy growth of
children, Lv Shaowu volunteered to work as a PE teacher and
designed a comprehensive curriculum for children which covers
warm-up exercises, basic skills, team training and soccer
knowledge. In the absence of sufficient teaching facilities at his
school, Mr. Lv bought sports equipment at his own expense. This not
only encouraged the children to get moving, but also ensured that
they are able to freely enjoy engaging in sports activities under
appropriate guidance at school.
Video: Lv Shaowu
In recognition of his contribution, Lv Shaowu was presented with
a pair of CR7 Mercurial Campeões boots by Cristiano Ronaldo, who
appeared at the awards ceremony and stated, “I'm thrilled to be
here and to celebrate all of the PE teachers who are inspiring
young athletes in China. The work you do is very important.
Congratulations on this award, and thank you for all that you're
doing with the kids at your school. You are making a difference in
their lives.”
75 pairs of the CR7 Mercurial Campeões boots inscribed with
unique numbers were created by Nike for Cristiano Ronaldo to honor
his remarkable achievements. Additionally, 49 pairs of these shoes
are being auctioned in partnership with Alibaba. Nike will
match the proceeds, and the combined funds will be donated to the
China Education and Development Foundation, Nike’s Active Schools
program and Lv’s HeKou Primary School.
"I had never dreamed of standing face-to-face with Cristiano
Ronaldo. Soccer is like my second life. Helping more children fall
in love with and enjoy soccer is the greatest joy for me. It’s an
unforgettable experience for me to be recognized and encouraged by
Cristiano Ronaldo. I will continue to work even harder," said Lv
Shaowu.
About Nike Community Impact:
Nike believes in the power of sport to move the world and
unleash human potential. However, the world is moving less and
less, and today's generation of children is the least physically
active ever. That’s why Nike works to get kids (ages 7-12) active
early and for life, because kids are made to play, not to sit
still, and active kids are happier, healthier and more successful.
Together with its employees, partners, consumers and athletes, Nike
also supports important causes which strengthen communities across
the globe. Learn more.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned NIKE, Inc. subsidiary brands
include Converse, which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley, which
designs, markets and distributes surf and youth lifestyle footwear,
apparel and accessories. For more information, NIKE, Inc.'s
earnings releases and other financial information are available
at http://investors.nike.com. Individuals can also
visit http://news.nike.com/ and follow @Nike.
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Weber ShandwickKaty Wiest, 202-585-2225
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