Nautilus, Inc. Strengthens Bowflex SelectTech Lineup with New 840 Adjustable Kettlebell
13 August 2019 - 11:30PM
Business Wire
First Kettlebell from Bowflex Delivers the
Power of Six Weights in One
Nautilus Inc. (NYSE: NLS), a leader in innovative home fitness
equipment, today announced that Bowflex has expanded their popular
SelectTech® line of strength products with the new 840 adjustable
kettlebell to meet the continued demand for versatile, compact
fitness products that provide a total body workout.
This press release features multimedia. View
the full release here:
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The Bowflex® SelectTech® 840 adjustable
kettlebell delivers the power of six weights in one.
“Our new adjustable kettlebell takes an extremely popular and
effective strength training product, and makes it even better with
an adjustable weight setting and tailored design,” said Chris
Quatrochi, Senior Vice President, Innovation at Nautilus, Inc. “As
with our other SelectTech products, our new 840 kettlebell is
perfect for all fitness levels because it adjusts with you as you
get stronger, eliminating the need to purchase and store multiple
weights.”
Competitively priced at $149, the SelectTech® 840 adjustable
kettlebell offers six incremental weights – ranging from 8 to 40
pounds – in one, space-efficient design. A selector dial allows
users to quickly and easily change weights, while the housing base
provides built-in storage and stability during weight changes.
Users can achieve total body results by combining cardio and
strength, from swinging to rowing, in one quick, effective workout,
helping to build muscle, burn fat, and achieve results.
This ability to target multiple muscles in one exercise, makes
kettlebells an ideal tool for enhanced strength training, which is
helping drive the trend and product demand. According to the 2018
SFIA Tracking and Fitness Movement report, the adoption of
kettlebell exercises into regular fitness increased by 13.4% in one
year – the largest gain out of all fitness activities. Kettlebell
exercise offers a two-for-one benefit as it combines the benefit of
resistance training and cardiovascular into one very powerful
exercise. Kettlebells are a prime tool to be able to perform both
ballistics and grinds – fast, explosive movements and slow
deliberate strides, respectively – with a single piece of
equipment.
“As part of our mission helping people reach their fitness
goals, we seek to provide innovative fitness products through our
vast brand portfolio; and the adjustable kettlebell is the first of
many new products we’ll be launching that delivers an affordable
new option to help users achieve success,” said Jim Barr CEO of
Nautilus, Inc. “As the demand for convenient, at-home fitness
products continues, we are breaking new ground with the release of
the 840 kettlebell and affirming our commitment to delivering
cutting-edge products.”
Bowflex® SelectTech® 840 Kettlebell Features
The Bowflex® SelectTech® 840 kettlebell features a rotating dial
that allows users to quickly and easily select their desired
weight. Users can choose from the following weight options: 8, 12,
20, 25, 35, or 40 pounds to gradually increase strength at their
own pace or to accommodate multiple in-home users.
In addition, 24 trainer-led videos with foundational kettlebell
techniques and workouts for both advanced and new users are
available on the Bowflex YouTube channel. The Bowflex® SelectTech®
840 adjustable kettlebell is priced at $149 and is available at
Bowflex.com and at select retailers. For more information,
visit:
- U.S.:
https://www.bowflex.com/selecttech/840-kettelbell/100790.html
- Canada:
https://www.bowflex.ca/en-ca/selecttech/840-kettlebell/100790.html
- International:
https://global.bowflex.com/en/840-kettlebell/i100790.html
About Nautilus, Inc.
Headquartered in Vancouver, Washington, Nautilus, Inc. (NYSE:
NLS) is a global fitness solutions company that believes everyone
deserves a fit and healthy life. With a brand portfolio including
Bowflex®, Nautilus®, Octane Fitness®, and Schwinn®, Nautilus, Inc.
develops innovative products to support healthy living through
direct and retail channels as well as in commercial channels.
Nautilus, Inc. uses the investor relations page of its website
(www.nautilusinc.com/investors) to make information available to
its investors and the market.
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version on businesswire.com: https://www.businesswire.com/news/home/20190813005095/en/
Media Contacts: Erin Beck Nautilus, Inc. 360-859-5863
ebeck@nautilus.com
Kali Myrick The Hoffman Agency 503-580-4645
kmyrick@hoffman.com
Investor Relations: John Mills ICR, LLC 646-277-1254
john.mills@ICRinc.com
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