P&G's Tide Detergent Aims to Cut Greenhouse-Gas Emissions by Half by 2030
19 March 2021 - 12:33AM
Dow Jones News
By Dave Sebastian
Procter & Gamble Co. said it aims to cut greenhouse-gas
emissions in half at its direct manufacturing plants for Tide
detergents by 2030.
The company on Thursday said Tide in 2020 reduced emissions by
more than 75% annually compared with a decade ago.
Tide will work on its emissions-reduction goal through a pilot
project with chemical-technology startup Opus12, which has
developed a device that recycles carbon dioxide.
The company also said it will start a campaign in the spring to
convince North American consumers to shift to cold-water washing.
"Tide's ambition is to make cold water washing the industry
standard," said Shailesh Jejurikar, P&G's chief executive for
fabric and home care.
Tide has struck a multi-year partnership with the Hanesbrands
Inc.'s Hanes apparel brand to promote cold-water washing, the
company said. The partnership will involve Tide Pods samples and
coupons, P&G said.
Tide has also promised to use 100% recyclable packaging for all
products by 2030, the company said.
Write to Dave Sebastian at dave.sebastian@wsj.com
(END) Dow Jones Newswires
March 18, 2021 09:18 ET (13:18 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2024 to May 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From May 2023 to May 2024