Gillette Venus Launches New Venus for Pubic Hair & Skin Collection and Asks Women to #SayPubic
18 May 2021 - 11:01PM
Business Wire
Survey finds 82% of US women* use slang terms
to refer to their pubic area, instead of using correct anatomical
terms; Venus responds with a song about a pube released today
Venus is throwing out the outdated, censored, and sometimes
downright silly terms for “bikini” or “down there” and encouraging
women to #SayPubic with the launch of the Venus for Pubic
Hair & Skin Collection.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210518005347/en/
Venus for Pubic Hair & Skin
Collection (Photo: Business Wire)
Why #SayPubic? New survey findings* out from the brand find that
almost half of US women* agree it feels more accurate to use
anatomical terms, like pubic, but only 18% of US women* are
actually using them. Women want to reclaim the narrative around
the language and description of their bodies. While 54% of US
women* agree that society has defined what is visually appealing
when it comes to women’s pubic grooming, 56% wish there were
more accurate descriptions and imagery in society of women grooming
this area of their bodies.
To continue the conversation, the brand launched a new video on
Instagram today that chronicles a day in the life of an undesirable
pubic hair, just hoping to be recognized and treated like every
other hair on your body, with care and confidence! With The Pube
Song and new product launch on TheVenusPubeSong.com, Venus hopes to
start a dialogue around normalizing correct anatomical language,
like pubic, in an effort to destigmatize female pubic grooming.
Because pubic is not a dirty word, and your pubic hair and skin
deserves its own care.
The findings on pubic language are released as the brand
launches its new Venus for Pubic Hair & Skin Collection,
which includes a razor, exfoliant, shave gel and serum, designed
specifically to address the unique needs of the pubic area. The
products can be used together as a regimen or individually to fit
each woman’s needs, whether hair is there, gone, or growing. The
collection continues the brand’s #MySkinMyWay commitment to
celebrate all women and all skin, and help them feel comfortable in
their skin by providing solutions to care for their grooming needs,
whatever their preferences may be.
“With over two decades of research and scientific development in
women’s hair and skin under our belt, literally, we know that
grooming means something different to every woman,” says MyAnh
Nghiem, Gillette Venus Communications Director. “Our new collection
not only offers women more options for pubic grooming than we ever
have before, but starts a new conversation about using language
that accurately and respectfully represents the female body.”
According to Elizabeth Compo, Senior Product Research Scientist
for Venus, “While many women don’t regularly talk about managing
their pubic hair and skin, 84% of US women** choose to remove at
least some of their pubic hair in some way. However, a staggering
87% of them** are dissatisfied with the results.”
“We’ve found that more women are dissatisfied with caring for
the pubic area than anywhere else on the body, in fact, 56% of
US women wish there were more accurate descriptions and imagery in
society of women grooming their pubic area,” says Kristin
Monaco, a Senior Product Research Engineer for Venus. “It’s not
surprising. Pubic hair is coarse and the skin is delicate, so for
many women it requires a different approach to help avoid shave
bumps, ingrown hairs, redness, and itchiness.”
PREP:
- Skin Smoothing Exfoliant – For use prior to shaving or
in-between hair removal days to smooth skin’s surface which can
help prevent ingrown hairs. The gentle formula exfoliates the
skin’s surface to help loosen and sweep away skin cells and oils
that can trap hair.
PROTECT:
- 2-in-1 Cleanser Shave Gel – For use during the shave to
provide a protective layer of glide. See-through formula lets you
see what you are shaving and is 100% soap free. It can also be used
as a daily skin and hair cleanser!
SHAVE:
- Razor for Pubic Hair & Skin – This razor is
specifically designed to help protect pubic skin from shaving
irritation. Its patented Irritation Defense Bar allows blades to
remove the hair while barely touching the skin. It includes an
ergonomic handle with a sleek design and soft-touch grip for
control while shaving.
MAINTAIN:
- Daily Soothing Serum – This daily moisturizer helps
soothe skin and reduce itch due to dry skin, and contains a gentle
exfoliant to help prevent trapped hairs between shaves. Why this
vs. a body lotion? Regular body lotions are often scented and don’t
exfoliate. Using it daily will help keep the skin smooth and
conditioned.
More information about the Venus for Pubic Hair & Skin
Collection can be found on TheVenusPubeSong.com. The products can
be purchased as a collection for $45 MSRP or individually for
$14.99 MSRP at TheVenusPubeSong.com and most major retailers where
you typically find your favorite Venus products.
*results from a 2021 survey of 250 US women conducted by
Venus
**results from a 2019 survey of 291 US women conducted by
P&G
Category: Gillette-Venus
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210518005347/en/
Venus/P&G Beauty MyAnh Nghiem Email:
nghiem.m@pg.com
Marina Maher Communications Nicole Tarko Email:
ntarko@hellommc.com
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