Together, Crest and Oral-B Are “Closing the Smile Gap” to End Oral Health Inequity for Kids in America
02 December 2021 - 2:15AM
Business Wire
Crest & Oral-B team up with actress and
activist Christina Milian to bring awareness to oral health
disparities in communities across the U.S.
Every child deserves a healthy smile, but the opportunities to
achieve one aren’t always equal. Oral health issues reach every
mile of the country, but especially impact those living in
underserved communities. In fact, Black children are almost twice
as likely to have fair or poor oral health and Hispanic kids are
nearly four times as likely to suffer as their peers.*
For too many families, the preventative dental care and
resources needed to avoid tooth decay are just out of reach. This
painful reality creates a lifetime of oral health issues that can
lead to missed school, missed opportunities, impact on self-esteem,
and impact school performance, contributing to a constant struggle
to catch up. This is why Crest and Oral-B are bringing dental care
access, oral health products and education to kids who need it most
through partnerships with charitable organizations and dental
professionals to help close the smile gap for 2 million families
across 10 states this year.
“I was so sad to learn how many children, especially Black and
Hispanic children, do not have the access to oral care or products
that they deserve. I understand the devastating impact this can
have as it’s an issue my own family has faced,” says Christina
Milian, actress, mother, activist and brand advocate. "As a mother,
I’m proud to partner with Crest and Oral-B to help close the smile
gap, and shed light on this issue to help ensure kids across
America have equal access to oral health resources they need.
Together we can help make sure more kids have healthy smiles and an
equal start, which is priceless to me.”
In partnership with America’s ToothFairy, Jet Dental, Feeding
America® and a growing team of dental professionals, Crest and
Oral-B will reach 2 million kids and families in need of dental
care access, education and oral care products donations this year.
The journey kicks off through the eyes of influential YouTube
filmmaker, Thoraya Maronesy, who is shedding light on the scale of
the oral health inequity, spotlighting the impact of a healthy
smile and the work of individuals aimed at closing the smile gap to
make a difference in kids and families’ oral health across the
country.
“At Crest and Oral-B, our mission is to end oral health inequity
and make great oral health a reality for kids in America,” said
Carlos Quintero, P&G Vice President, Oral Care North America.
“Not every kid has a fair chance of a healthy smile today, which
can have a life-altering impact on their tomorrow. That is why
Crest & Oral-B are Closing the Smile Gap. We’re committed to
being a positive force for change by providing more equitable
access to dental care, education and products for kids, and we will
continue to partner with charitable organizations and dental
professionals to reach communities in need.”
*Explaining racial/ethnic disparities in
children's dental health: a decomposition analysis Guarnizo-Herreño
& Wehby
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3402215/
*self- or caregiver-reported ranking of children's oral health
included excellent, good, fair, and poor options; dental
professionals commonly define these rankings in this way: excellent
= no visible plaque or calculus; good = minimal levels of plaque
and calculus in only a few locations; fair = plaque and calculus
throughout the mouth; and poor = extensive plaque and calculus
throughout mouth.
Watch the Closing the Smile Gap video and share your experience
by joining the conversation with #ClosingtheSmileGap, @Crest and
@OralB.
About Crest
A trusted leader in oral health, Crest was the first oral care
brand to secure the ADA Seal of Acceptance for a clinically proven
fluoride toothpaste. Since first introducing fluoride toothpaste 65
years ago, it is estimated that Crest has helped prevent countless
cavities in the United States.
About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing
market. Part of the Procter & Gamble Company, the brand
includes manual and electric toothbrushes for children and adults,
oral irrigators and interdental products, such as dental floss.
About P&G’s 2,021 Acts of Good in 2021
At P&G, fostering equality and inclusion, supporting our
communities and protecting the planet is embedded in how we do
business. We believe we have a responsibility to make the world
better —through the products we create and the positive impact our
brands and Company can have. Under our Lead with Love campaign,
P&G and its brands have committed to 2,021 acts of good this
year. In the U.S. and Canada, consumers can do even more through
P&G Good Everyday, a consumer rewards program that helps turn
everyday actions into acts of good.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn,
Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor,
Olay, Oral-B, Pampers, Pantene, SKII, Tide, Vicks, and Whisper. The
P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
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MSLGROUP (for Crest & Oral-B) Alan Danzis, 917-580-0585
Alan.Danzis@mslgroup.com
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