Partnership continues this holiday season to encourage folks
to embrace their personal growth and facial hair looks
CAMBRIDGE, Mass., Nov. 13,
2024 /PRNewswire/ -- Royal Philips (NYSE: PHG, AEX:
PHIA), a global leader in health technology, is unveiling today the
next phase of its ad campaign for Philips Norelco, a leading
electric grooming brand, with actor and facial hair enthusiast
Adam Scott. Together, Philips
Norelco and Scott are debuting a new creative spot ahead of the
holiday season. View here.
The video features Scott – the self-proclaimed holiday season's
No. 1 Facial Hair Ambassador – paying tribute to one of the world's
most iconic figures, Santa Claus, and his beloved beard. Scott then
turns his attention to the viewer and hoists Philips Norelco Shaver
S9000 Prestige as the emblem of a brand that is "there for our
faces," whether or not they have Santa-level beards.
"The holidays make for some of the best times of the year in my
household, which means I also want to feel like the best version of
myself, and this starts with my facial hair," said Scott. "It can
really vary year to year — and while my kids will make fun of me no
matter what I do facial hair-wise, I'll count on Philips
Norelco to craft this year's look and the memories that come with
it."
The latest ad follows the partnership launch in April, as
Philips Norelco and Scott continue empowering audiences everywhere
to reflect on their personal growth and self-expression, starting
with how they shape their facial hair. It builds on the brand's
mission to help individuals develop smart habits with a portfolio
of shavers and groomers that are trustworthy, easy to use and
engineered to last – so anyone can feel confident, no matter the
desired look.
"We are thrilled to be continuing this collaboration with Adam
through another hilarious, yet relatable piece of content," said
Rafael Viestel da Silva, Philips Grooming and Beauty Marketing
Director. "Philips Norelco is proud to help people look and feel
their best during this special time of gathering. We strive to
create a collection of grooming solutions that can do it all, so
that way when you gift a Philips Norelco product, it's truly a gift
that can keep on giving for years to come."
Shoppers will also be able to see Scott's picks from Philips
Norelco at select retailers this holiday season. To learn more
about the collaboration and the products that Adam Scott trusts for his grooming routine, such
as Philips Norelco OneBlade 360, visit Philips.com/RoomForGrowth.
View other campaign video content on YouTube, such as Father's Day
or Back to College, and follow along on social media at
@PhilipsNorelco.
About Royal
Philips
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health
technology company focused on improving people's health and
well-being through meaningful innovation. Philips' patient- and
people-centric innovation leverages advanced technology and deep
clinical and consumer insights to deliver personal health solutions
for consumers and professional health solutions for healthcare
providers and their patients in the hospital and the home.
Headquartered in the Netherlands,
the company is a leader in diagnostic imaging, ultrasound,
image-guided therapy, monitoring and enterprise informatics, as
well as in personal health. Philips generated 2023 sales of
EUR 18.2 billion and employs
approximately 69,300 employees with sales and services in more than
100 countries. News about Philips can be found at
www.philips.com/newscenter.
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SOURCE Philips Norelco
