PROS Scientist Selected to Present at INFORMS 2017 Business Analytics Conference
27 March 2017 - 11:00PM
Business Wire
PROS® (NYSE: PRO), the revenue and profit realization company,
today announced that Setareh Mardan, Ph.D., a member of its Science
and Research team, has been selected to deliver a poster
presentation at the INFORMS 2017 Business Analytics Conference.
Scheduled for April 2-4 at Caesar’s Palace in Las Vegas, the
conference brings together analytics professionals and industry
experts who share real-life examples of how data and analytical
decisions can improve critical areas of business.
Mardan will deliver a poster presentation titled “The Best of
Two Worlds: Pricing and Revenue Management for Ground
Transportation.” The business model for ground transportation
shares similarities with airline origin and destination (O&D)
models, yet differs in ways that make the challenges unique and
complex. In addition to the vast amounts of data processed for each
request, a multitude of unique features drive the complexity of the
industry: short booking windows, no hubs, many long-haul trips,
routes with an average of seven legs per route and moving capacity.
Mardan will show how, through her research, customers are
maximizing network revenue by setting and optimizing fare tiers for
their markets for each price request.
Mardan will additionally participate in a panel with scientists
from leading companies, who will offer industry insights into the
analytics employment outlook. Chaired by Warren Hearnes, Ph.D.,
vice president of analytics and data science at Cardlytics, the
panel will also include representatives from The Walt Disney
Company, AARP and The Rainmaker Group.
“We see more companies moving toward a modern commerce strategy
where dynamic pricing, offer optimization and personalization are
reshaping their businesses,” said PROS Principal Research Scientist
Darius Walczak, Ph.D. “Our research and our products employ machine
learning and cognitive algorithms, strengthened by decades of
market experience, and a mature forecasting and optimization
science platform. With today’s new market requirements, we’re
making it possible for companies to price, configure and sell their
products and services with speed, precision and consistency across
all sales channels. We are honored that Setareh Mardan has been
selected to present at this conference, where she’ll showcase PROS
next-generation research.”
INFORMS – the Institute for Operations Research and the
Management Sciences – is the largest society for professionals in
the field of operations research, management science and analytics,
with more than 12,000 members around the world. Walczak is the
former chair and current board member of the Revenue Management and
Pricing (RMP) Section of INFORMS.
To learn more about the conference, visit the PROS website or
follow PROS on Twitter at @PROS_Inc.
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit
realization company that helps B2B and B2C customers realize their
potential through the blend of simplicity and data science. PROS
offers cloud solutions to help accelerate sales, formulate winning
pricing strategies and align product, demand and availability. PROS
revenue and profit realization solutions are designed to allow
customers to experience meaningful revenue growth, sustained
profitability and modernized business processes. To learn more,
visit pros.com.
Forward-looking Statements
This press release contains forward-looking statements,
including statements about the functionality and benefits of
revenue and profit realization software to organizations generally
as well as the functionality and benefits of PROS software
products. The forward-looking statements contained in this press
release are based upon PROS historical experience with revenue and
profit realization software and its current expectations of the
benefits of revenue and profit realization software for
organizations that implement and utilize such software. Factors
that could cause actual results to differ materially from those
described herein include the addressability of an organization’s
revenue and profit realization software needs, the risks associated
with PROS developing and enhancing products with the functionality
necessary to deliver the stated results and the risks associated
with the complex implementation and maintenance of revenue and
profit realization software such as PROS software products.
Additional information relating to the uncertainty affecting the
PROS business is contained in PROS filings with the Securities and
Exchange Commission. These forward-looking statements represent
PROS expectations as of the date of this press release. Subsequent
events may cause these expectations to change, and PROS disclaims
any obligations to update or alter these forward-looking statements
in the future whether as a result of new information, future events
or otherwise.
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version on businesswire.com: http://www.businesswire.com/news/home/20170327005085/en/
Media:PROSYvonne Donaldson,
713-335-5310ydonaldson@pros.com
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