Ralph Lauren & the United States Olympic Committee Unveil Innovative Heat Technology for Team USA’s 2018 Opening Ceremony P...
23 January 2018 - 3:49AM
Business Wire
Ralph Lauren (NYSE:RL) and the United States Olympic Committee
(USOC) today unveiled the opening ceremony parade uniforms for the
2018 U.S. Olympic and Paralympic Teams, introducing a unique
wearable heat concept, seamlessly integrating fashion and the
latest in apparel innovation.
Continuing to explore wearable technology, Ralph Lauren’s
limited-edition opening ceremony parka and limited-edition closing
ceremony bomber jacket include a streamlined heating component,
designed with the intent to keep Team USA’s athletes warm in
PyeongChang’s cold temperatures.
“Ralph Lauren is excited by the convergence of fashion and
function, and we are committed to supporting Team USA athletes by
outfitting them with the latest innovative technology. We’re proud
that we’ve worked so closely with the athletes, as well as the U.S.
Olympic Committee, to keep evolving and improving,” said David
Lauren, chief innovation officer. “The uniform celebrates the
American spirit, with iconic pieces updated with modern details and
technical fabrications.”
In a process developed exclusively for Ralph Lauren, the heating
system is made from electronic printed conductive inks, printed in
the shape of an American flag in carbon and silver ink and bonded
to the interior of the jackets. The printed conductive inks are
flexible and stretchable, and connect to a battery pack with three
settings. With water-repellent properties and featuring 11 hours of
heating time at full charge and immediate heat, the jackets are
truly functional pieces for America’s brightest athletes.
Polo Ralph Lauren’s 2018 Team USA opening ceremony uniform is
made in the United States and combines traditional American
references refreshed with modern touches and techniques,
interpreted in an all-American color palette. The look includes a
heated red, white, and blue down parka, a slim jean with
moto-inspired seaming, and a patriotic intarsia-knit wool sweater.
Accessories include a navy wool ski hat, a USA-themed classic navy
bandanna, a leather belt, brown suede explorer gloves with fringe
and hand-beading, and brown suede mountaineering boots with red
laces.
“Ralph Lauren has effortlessly woven style and functionality
into the opening ceremony uniform for the 2018 U.S. Olympic and
Paralympic Teams. The revolutionary design will keep American
athletes warm as they proudly walk through PyeongChang Olympic
Stadium during the Opening Ceremony,” said Lisa Baird, USOC chief
marketing officer.
To help ensure the success of Team USA in this year’s Games and
beyond, Ralph Lauren will launch the “Heat the Way for Team USA”
social media campaign. For every post liked on Instagram, Twitter,
or Facebook using #HeatTheWayForTeamUSA from January 22, 2018, to
January 24, 2018, Ralph Lauren Corporation will donate $1 (up to a
maximum of $100,000) to the USOC.
The Polo Ralph Lauren Team USA collection is available in select
Ralph Lauren retail stores and at RalphLauren.com and
TeamUSAShop.com.
About Ralph Lauren Corporation
Ralph Lauren Corporation (NYSE:RL) is a global leader in the
design, marketing, and distribution of premium lifestyle products
in four categories: apparel, home, accessories, and fragrance. For
50 years, Ralph Lauren’s reputation and distinctive image have been
consistently developed across an expanding number of products,
brands, and international markets. The company's brand names, which
include Ralph Lauren Purple Label, Ralph Lauren Collection, Double
RL, Polo Ralph Lauren, Ralph Lauren Home, Lauren Ralph Lauren, RLX,
American Living, Chaps, and Club Monaco, constitute one of the
world's most widely recognized families of consumer brands. For
more information, go to Investor.RalphLauren.com.
About the USOC
Founded in 1894 and headquartered in Colorado Springs, Colorado,
the United States Olympic Committee serves as both the National
Olympic Committee and National Paralympic Committee for the United
States. As such, the USOC is responsible for the training,
entering, and funding of U.S. teams for the Olympic, Paralympic,
Youth Olympic, Pan American, and Parapan American Games, while
serving as a steward of the Olympic and Paralympic Movements
throughout the country.
For more information, visit TeamUSA.org.
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MediaRalph Lauren CorporationLindsay Knoll,
212-650-4401Lindsay.Knoll@RalphLauren.com
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