All-In Wireless includes choice of smartphone
and unlimited talk, text and high-speed data
Sprint Calls for Pricing Transparency in
Wireless; Unveils Campaign Featuring David Beckham on a Quest for a
Simple, Understandable Offer
Today, Sprint introduces the wireless industry’s first-ever
“All-In” pricing plan, underscoring the company’s commitment to
making wireless simpler, clearer and more straightforward for
consumers. All-In Wireless counters the wireless industry’s current
way of advertising by providing one clear monthly price for a
smartphone and unlimited talk, text and high-speed data.
With All-In Wireless, consumers pay $80 per month for a wireless
device and unlimited talk, text and high-speed data – the two most
significant components on any wireless bill.
“We understand how frustrating and confusing shopping for
wireless can be. At Sprint, we are doing things differently,” said
Marcelo Claure, Sprint CEO. “We are telling customers, ‘This is
your All-In price.’ So when they walk into our store or visit our
website, they will see that $80 includes a smartphone and an
unlimited plan to do the most important things they are going to do
with the phone for an entire month: make calls, watch videos,
listen to music, text a friend – you name it.”
Claure continued, “If you went to a restaurant that advertised a
cheeseburger for 99-cents, but when you show up, they said it’s an
extra $2 for the bun or $1 for lettuce, you would feel misled. Yet,
that’s what the industry has been doing with its wireless plans.
Why can’t everyone just advertise the full price of both the plan
and the smartphone – an All-In plan? That was the idea behind what
we’ve created.”
Sprint will promote All-In Wireless with advertising featuring
international sports star and entrepreneur David Beckham. In the
ads, Beckham goes from store to store, asking for a simple wireless
plan with a consistent monthly cost. He is met with confusion and
frustration at every stop – until he gets to a Sprint store, where
he is offered All-In Wireless.
“When Marcelo and I talked, he said that for most people, buying
a cell phone can be one of the most frustrating experiences
imaginable,” Beckham said. “People want simple, honest and
straightforward plans, but instead they get confusion. With Sprint
All-In the aim is to make things simple and deliver value for
people.”
The ads featuring Beckham launch tonight during the U.S. Women’s
World Cup Match on the FOX Network. To watch an extended version of
the Beckham ad now please visit http://youtu.be/QC22ZHo7Iak.
“It’s a genuine pleasure to work with such a dynamic and
forward-thinking company. I really enjoyed making the advert and
hopefully people will enjoy it too,” Beckham added.
With All-In, consumers pay $20 per month to lease one of our
most popular smartphones, and $60 per month for unlimited text,
talk and high-speed data while on the Sprint network (excludes
taxes and surcharges).1
Consumers pay $0 down and only a one-time, $36 activation
fee.
Sprint believes this is the simplest, most straightforward,
lowest-cost way to get a smartphone with unlimited data in wireless
– without the confusion caused by other carriers who continue to
only advertise part of the cost to draw people into their stores.
But once at the store, consumers discover that the advertised price
isn’t all in. They discover there are additional costs for the
phone or the service. To watch Sprint CEO Marcelo Claure describe
the importance of All In to today’s wireless customers please visit
https://youtu.be/USZ3Xdz0oDk.
Sprint is also encouraging consumers to check their all-in
pricing from other carriers and not be fooled by advertising
gimmicks that only list the price of a phone or the price of a
service plan making it difficult to understand the full story.
For example, Verizon advertises 10GB of data $80, but they don’t
mention as loudly the additional monthly charges including $15 line
access and $27.08 for the phone. AT&T frequently advertises
10GB of data for $100 per month, but downplays the additional
monthly charges including $15 line access and $27.08 for the phone.
T-Mobile is advertising 4 lines for $100, but doesn't shout the
additional $108.32 in monthly phone payments.
Sprint also believes every wireless company should offer a clear
plan like All-In Wireless. In fact, Sprint is so confident about
All-In Wireless, the company encourages customers to shop it
around. If you’ve considered a deal from Verizon, AT&T or
T-Mobile, ask them straight up: “What’s the All-In price?” Not the
price on the tag or in the ad just for the service plan.
All-In Wireless accompanies Sprint’s commitment to improving its
network every day. According to RootMetrics, in 111 markets
measured in the first half of 2015, Sprint has been awarded a total
of 156 first place (outright or shared) RootScore® Awards for
overall, reliability, speed, data, call, or text network
performance.2 Those numbers sound even more impressive when
compared to last year’s results. In these same 111 markets, Sprint
achieved 21 first-place award wins back in the first half of
2014.
Sprint All-In Wireless is available starting today in Sprint
stores and on www.sprint.com/allin.
All phones will be available with Sprint Lease, the most
affordable way to get the hottest new devices. With Sprint Lease,
customers get the lowest monthly cost and lowest two-year cost for
the device and plan. Well-qualified customers can receive a new
phone every 24 months for $0 down.
For more information and downloadable materials, please visit
http://newsroom.sprint.com/presskits/all-in-wireless-press-kit.htm
About Sprint
Sprint (NYSE: S) is a communications services company that
creates more and better ways to connect its customers to the things
they care about most. Sprint served more than 57 million
connections as of March 31, 2015, and is widely recognized for
developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past four years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
1 To improve data experience for the majority of users,
throughput may be limited, varied or reduced on the network.
Streaming video speeds will be limited to 600Kbps at all times,
which may impact quality. Sprint may terminate service if
off-network roaming usage in a month exceeds: (1) 800 min. or a
majority of min.; or (2) 100MB or a majority of KB. Prohibited
network use rules apply—see sprint.com/termsandconditions.
2 Rankings based on 111 RootMetrics (January 1 – June 3, 2015)
RootScore Reports for mobile performance as tested on best
available plans and devices on four mobile networks across all
available network types. Your experiences may vary. The RootMetrics
award is not an endorsement of Sprint. Visit www.rootmetrics.com
for more details
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150630005801/en/
SprintMark Bonavia, 913-269-0436mark.bonavia@sprint.com
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