2021 Marks the 8th Consecutive
Year that Sony Holds the #1 Share in Full-Frame
Mirrorlessi
SAN
DIEGO, Feb. 16, 2022 /PRNewswire/ -- Sony
Electronics Inc. – a worldwide leader in digital imaging– continues
to lead the industry in bringing mirrorless technology to the
world. Following a year of innovative product introductions such as
the Alpha 1, Sony Electronics announced today that it was the
number one mirrorless camera brandii and full-frame
mirrorless camera brand in 2021iii. This past year
also marks the 8th consecutive year Sony has held the #1
position in full-frame mirrorless camerasi. And
lastly, Sony has announced it was the number one mirrorless lens
brand in 2021iv as well.
Sony Electronics' is the No. 1 Mirrorless
Camera Brand and No. 1 Mirrorless Lens Brand for 2021 in
North America
The success of the lineup of full-frame cameras, including the
Alpha 7S, Alpha 7R and Alpha 9 series, has been paramount to Sony's
strong sales numbers. These have been complemented by the
popularity of the Alpha 7 III, which continued to be the No. 1
selling full-frame interchangeable lens camera line for the
4th year in a rowv. For lenses, Sony's full
lineup of 65 different E-mount models highlighted by their flagship
G Master™ series continues to drive industry growth.
Additionally, newer innovations such as the new Alpha 7 IV have
started to set early sales records. For the week of
December 19-25, 2021, the Alpha 7 IV
had the highest single-week sales of any mirrorless interchangeable
lens camera line in the last four yearsvi.
"We are always listening to our customers' feedback, advancing
our innovation and creating the best possible tools for all types
of content creators," said Yang
Cheng, Vice President, Imaging Solutions, Sony Electronics
Inc. "Finding new ways to empower our community is our top priority
and we are honored that so many continue to choose Sony to tell
their stories and bring their creative visions to life."
A variety of additional stories and exciting new content shot
with Sony products can be found at www.alphauniverse.com, Sony's
community site to educate, inspire and showcase work from fans and
customers of the Sony Alpha brand.
About Sony Electronics Inc.
Sony Electronics is a
subsidiary of Sony Corporation of America and an affiliate of Sony
Group Corporation, one of the most comprehensive entertainment
companies in the world, with a portfolio that encompasses
electronics, music, motion pictures, mobile, gaming, robotics and
financial services. Headquartered in San
Diego, California, Sony Electronics is a leader in
electronics for the consumer and professional markets. Operations
include research and development, engineering, sales, marketing,
distribution and customer service. Sony Electronics creates
products that innovate and inspire generations, such as the
award-winning Alpha Interchangeable Lens Cameras and revolutionary
high-resolution audio products. Sony is also a leading manufacturer
of end-to-end solutions from 4K
professional broadcast and A/V equipment to industry leading
4K and 8K Ultra HD TVs. Visit http://www.sony.com/news
for more information.
i Source: Sony Internal Research, U.S., Detachable
Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens,
Annual 2014, Annual 2015, Annual 2016, Annual 2017, Annual 2018,
Annual 2019, Annual 2020, Annual 2021.
ii Source: The NPD Group/Retail Tracking Service,
U.S., Detachable Lens Camera, Mirrorless Detachable Lens, Based on
Dollars, Annual 2021.
Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Mirrorless
Detachable Lens, Based on Dollars, Annual 2021.
iii Source: The NPD Group/Retail Tracking Service,
U.S., Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless
Detachable Lens, Annual 2021.
Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Sensor Size:
Full Frame, Mirrorless Detachable Lens, Based on Dollars, Annual
2021.
iv Source: Sony Internal Research, U.S., Lenses
Filters Adapters and Caps, Imaging Accessory Type: Prime Lens and
Zoom Lens, Lens Mount Type: Canon EF-M, Canon RF, Sony E-Mount,
Fujifilm G, Fujifilm X, Hasselblad, Leica, L-Mount, Nikon 1, Nikon
Z, Leica M, Jan 2021-Dec. 2021.
v Source: The NPD Group/Retail Tracking Service,
U.S., Detachable Lens Camera, Sensor Size: Full Frame, Camera
Family, Based on Units, Annual 2021, Annual 2020, Annual 2019,
Annual 2018.
vi Source: The NPD Group/Weekly Retail Tracking
Service, U.S., Detachable Lens Camera, Digital Lens Type:
Mirrorless Detachable Lens, Camera Family, Based on Dollars, Jan
2018-Dec 2021.
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SOURCE Sony Electronics, Inc.
