Lenovo and the MSG Family of Companies to
Present Community Program Benefiting Small Businesses
and Share the Story of the Power of Lenovo's
Technology
Motorola Razr To Present Famed Celebrity Row
at All Knicks and Rangers Games at The Garden
NEW
YORK, Sept. 23, 2024 /PRNewswire/ -- Madison
Square Garden Sports Corp. (NYSE: MSGS) ("MSG Sports"),
Madison Square Garden Entertainment Corp. (NYSE: MSGE) ("MSG
Entertainment"), and Sphere Entertainment Corp. (NYSE: SPHR)
(together, the "MSG Family of Companies") announced today an
expansive partnership with global technology powerhouse Lenovo
(HKSE: LNVGY) and its subsidiary Motorola Mobility, a leading
mobile smartphone manufacturer. As part of the multi-year
partnership, Lenovo will be an Official Partner of Madison Square
Garden, the Christmas Spectacular Starring the Radio City
Rockettes, and the professional sports franchises the New York
Knicks and New York Rangers, and will receive brand inclusion
across MSG Networks. Motorola will become an Official Partner of
Madison Square Garden, the New York Knicks and New York
Rangers.
The cornerstone of the partnership between the MSG Family of
Companies and Lenovo is community engagement – with initiatives
focused on small businesses and community organizations through
programming with both the New York Knicks and the Christmas
Spectacular Starring the Radio City Rockettes. The
multi-faceted Motorola partnership will be anchored in high
profile, in-venue assets – specifically as the exclusive title
partner of Madison Square Garden's famed Celebrity Row.
"Partnering with Lenovo and Motorola, two globally recognized
technology brands, is a natural fit for the MSG Family of Companies
as we continue to push the boundaries of innovation in sports and
entertainment across our portfolio," said Jamaal Lesane, Chief Operating Officer, MSG
Sports. "Together, we will both further our shared commitment of
giving back in meaningful ways to the local communities we serve,
and drive significant value for our businesses through high-profile
brand exposure opportunities."
The MSG Family of Companies and Lenovo have a shared commitment
to giving back and will invest in local communities as a core
component of this partnership. As part of the Lenovo Evolve Small
initiative, the Knicks and Lenovo will partner on an ongoing
contest focused on supporting small businesses in the tri-state
area, where ten winning businesses will each receive technology
upgrades from Lenovo to support their growth. One grand prize
winner will be recognized on-court at a Knicks game and receive
$50,000 worth of advertising on MSG
Networks. In addition, Lenovo will present, in partnership with the
Christmas Spectacular, a tour of Radio City Music Hall, a
Rockettes-led dance class, and tickets to the Christmas
Spectacular to a local community partner organization of the
Garden of Dreams Foundation – the non-profit charity that works
with the MSG Family of Companies to bring life-changing
opportunities to young people in need.
"With a nearly 150-year history, the world knows Madison Square
Garden as a place to experience the unforgettable, so partnering
with The Garden and the MSG Family of Companies was a natural
choice for Lenovo," said Ryan
McCurdy, Senior Vice President and President of Lenovo North
America. "We are thrilled to elevate those unforgettable
experiences by bringing our cutting-edge products and services to
these state-of-the-art properties. Through this multi-year
partnership, our iconic brands will work together to enhance the
fan experience and reach new audiences through compelling
storytelling, all while making a real impact on the community."
Beginning this season, Motorola will become the exclusive title
partner of Madison Square Garden's famed Celebrity Row, the VIP
seating areas at Knicks and Rangers home games for celebrity guests
and luminaries. "Celebrity Row presented by motorola razr" will be
prominently featured across the premium seats and will
appear on Knicks and Rangers social media channels; on
the arena's center-hung media display, GardenVision; and
during select Knicks and Rangers broadcasts on MSG Networks
throughout the season. Additionally, Motorola will introduce a
brand-new VIP Photo Booth backstage for celebrities attending
concerts and games at The Garden.
"This dynamic collaboration with the MSG Family of Companies
furthers Motorola's momentum in North
America by enabling us to forge new connections and expand
our presence in some of the world's most vibrant cities," said
Rudi Kalil, President of Motorola
North America. "By leveraging MSG's world-class venues, resources,
and properties, we are opening up new opportunities for brand
growth and visibility, and we are setting the stage for unique and
unforgettable consumer experiences."
This broad partnership will enable Lenovo products such as
laptops, desktops, tablets, workstations and server hardware to be
integrated across the MSG Family of Companies' portfolio of iconic
venues and premier sports and entertainment properties. The
integration will be displayed in commercials on MSG Networks
throughout the duration of the partnership.
The integrated marketing partnership between the MSG Family of
Companies and Lenovo will also provide exposure for Lenovo across
several properties including digital signage at The Garden during
select concerts, Knicks and Rangers home games, and significant
virtual signage displayed on the court and ice during Knicks and
Rangers games broadcast on MSG Networks. Additionally, Lenovo will
be featured on a billboard in the Christmas Spectacular's
fan-favorite "New York at Christmas" Times Square scene.
Motorola will gain substantial brand exposure across the MSG
Family of Companies' venues and digital assets, including
custom activations on the Exosphere – the fully-customizable LED
exterior of Sphere in Las Vegas. To further engage the sports
and lifestyle community and showcase the brand's newest
smartphones, the partnership will offer Motorola unique influencer
activities at Knicks and Rangers games and other live events at The
Garden.
Crown Properties Collection represented the MSG Family of
Companies in this partnership.
About Madison Square Garden Sports Corp.
Madison
Square Garden Sports Corp. (MSG Sports) is a leading
professional sports company, with a collection of assets that
includes the New York Knicks (NBA) and the New York
Rangers (NHL), as well as two development league teams –
the Westchester Knicks (NBAGL) and the Hartford Wolf Pack
(AHL). MSG Sports also operates a professional sports team
performance center – the MSG Training Center in
Greenburgh, NY. More information is available
at www.msgsports.com.
About Madison Square Garden Entertainment
Corp.
Madison Square Garden Entertainment Corp. (MSG
Entertainment) is a leader in live entertainment, delivering
unforgettable experiences while forging deep connections with
diverse and passionate audiences. The Company's portfolio includes
a collection of world-renowned venues – New York's Madison Square Garden, The Theater
at Madison Square Garden, Radio City Music Hall, and Beacon
Theatre; and The Chicago Theatre – that showcase a broad array of
sporting events, concerts, family shows, and special events for
millions of guests annually. In addition, the Company features the
original production, the Christmas Spectacular Starring the Radio
City Rockettes, which has been a holiday tradition for 90 years.
More information is available at
www.msgentertainment.com.
About Sphere Entertainment Co.
Sphere Entertainment
Co. is a premier live entertainment and media company. The Company
includes Sphere, a next-generation entertainment medium powered by
cutting-edge technologies to redefine the future of entertainment.
The first Sphere venue opened in Las
Vegas in September 2023. In
addition, the Company includes MSG Networks, which operates two
regional sports and entertainment networks, MSG Network and MSG
Sportsnet, as well as a direct-to-consumer and authenticated
streaming product, MSG+, delivering a wide range of live sports
content and other programming. More information is available at
www.sphereentertainmentco.com
About Lenovo & Motorola
Lenovo is a US$57 billion revenue global technology
powerhouse, ranked #248 in the Fortune Global 500, and serving
millions of customers every day in 180 markets. Focused on a bold
vision to deliver Smarter Technology for All, Lenovo has built on
its success as the world's largest PC company with a full-stack
portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs,
workstations, smartphones, tablets), infrastructure (server,
storage, edge, high performance computing and software defined
infrastructure), software, solutions, and services. Lenovo's
continued investment in world-changing innovation is building a
more equitable, trustworthy, and smarter future for everyone,
everywhere. Lenovo is listed on the Hong Kong stock exchange under
Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more
visit https://www.lenovo.com, and read about the latest news
via our StoryHub.
Motorola Mobility LLC was acquired by Lenovo Group Holdings in
2014. Motorola Mobility is a wholly owned subsidiary of Lenovo, and
is responsible for designing and manufacturing all Moto and
Motorola branded mobile handsets and solutions. To find out more
visit https://www.motorola.com, and read about the latest news via
the Motorola Official Global Blog.
CONTACTS:
For MSG Entertainment, MSG Sports and Sphere
Entertainment:
msgepr@msg.com
msgspr@msg.com
spherepr@thesphere.com
For Lenovo:
vford@lenovo.com
For Motorola:
sstiltz@motorola.com
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SOURCE Madison Square Garden Sports Corp.
