Toyota Launches For-India 'Etios' Compact Car
01 December 2010 - 8:34PM
JCN Newswire (English)
Toyota Motor Corporation (TMC) announces that Toyota Kirloskar
Motor Private, Ltd. (TKM), TMC's production and sales subsidiary
based here, today started taking orders through dealerships
nationwide for the "Etios"(1), a compact car newly developed
specifically for the Indian market.
The Etios, developed over a five-year period with the help of
numerous Indian engineers and with direct consumer input, is aimed
at meeting the needs of middle-class consumers, a market segment
that is expected to expand rapidly as the Indian economy develops
further. Reflecting its "one class above" theme, the Etios' styling
evokes status, and, along with a roomy interior with abundant
storage space, offers a smooth ride even in demanding conditions,
making it an extremely appealing vehicle. TKM also plans to launch
a hatchback version, the "Etios Liva"(2), in April 2011.
At a Bangalore event to mark the announcement, TMC President Akio
Toyoda, emphasizing that Toyota has long strived to provide
consumers everywhere with products that meet their needs, said:
"The all-new Etios reflects our determination to serve an
even-broader range of customers here with genuine Toyota
quality."
When developing the Etios, TKM aimed for and achieved a high
local-procurement rate of parts to create a vehicle with strong
ties to the Indian market. Production of the vehicle will create
more than 2,000 jobs at TKM's second plant and approximately 500
jobs at Toyota Kirloskar Auto Parts Private Limited, where Etios
engine production is scheduled to start in autumn of 2012 and Etios
transmission production in early 2013. TKM is also planning exports
of the vehicle.
Under its founding philosophy of contributing to society through
the manufacture of automobiles, TMC - around the world - strives to
supply high-quality products that are suited to regional conditions
and that are reasonably priced, and to contribute to the
development of automobile industries by creating jobs and
developing human resources.
Vehicle specifications at
http://www2.toyota.co.jp/en/news/10/12/1201.html.
(1) Derived from the Greek word ethos, which means spirit,
character and ideals
(2) Derived from the development concept phrase "live your
life"
About Toyota
Supported by people around the world, Toyota Motor Corporation
(TSE:7203; NYSE:TM), has endeavored since its establishment in 1937
to serve society by creating better products. As of the end of
March 2010, Toyota conducts its business worldwide with 51 overseas
manufacturing companies in 26 countries and regions. Toyota's
vehicles are sold in more than 170 countries and regions. For more
information, please visit www.toyota.co.jp/en/index.html.
Source: Toyota
Contact:
Toyota Motor Corporation
Corporate Communications Department
Public Affairs Division
Tel: +81-3-3817-9150
Copyright 2010 JCN Newswire. All rights reserved. www.japancorp.net
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