PLANO, Texas, Nov. 14, 2019 /PRNewswire/ -- Toyota drove
culture forward throughout 2019 for thousands of passionate guests
during some of the year's hottest music festivals. Partnering with
the freshest talent in the Latin music scene, Toyota's Music Den
and overall Música experience brought music and art together in a
space where music aficionados across the country celebrated
culture. Through the hashtag #MásLoud, festivalgoers shared how
they stand out and express pride in their heritage.
"Music permeates our lives daily – in the car, hanging with
friends or celebrating with family," said Matt Ozawa, engagement marketing manager, Toyota
Motor North America. "Supporting talented, emerging Latino talent
is fundamental to our belief in bringing our guests closer to their
favorite artists in an atmosphere that further propels music and
cultural connections."
The music season kicked off with Toyota's fourth year at Ruido
Fest, an annual multi-day Latin American alternative music festival
held in Chicago, Illinois. The
ride continued to the epic Lollapalooza, highlighting some of the
most anticipated artist performances in the U.S. and marking
Toyota's ninth year as the automotive sponsor of the festival. The
Toyota Music Den kept the festivities going over Labor Day weekend
at the third installment of Los Dells Festival, coined as the
biggest Latin music festival in the Midwest.
Toyota capped its 2019 festival season as the official
automotive sponsor of the third annual Tropicalia Festival, held
November 9-10 in Pomona, California. Toyota's branded stage
featured an impressive lineup of artists throughout the weekend. In
addition, indie/alternative band The Red Pears returned to the
Toyota Música activation area for a special meet and greet with
fans.
At each of the year's festivals, the Toyota Música interactive
area highlighted vehicle activations featuring the all-new 2020
Toyota Corolla sedan (at Tropicalia; 2019 model at other festivals)
and the all-new 2019 Toyota RAV4. Socially-shareable activities and
cool giveaways enhanced the fan experience, which emphasized the
evolution of culture through music, art and self-expression.
Toyota's Music Den within the Música footprint provided an
intimate setting for an impressive lineup of emerging artists to
perform and connect with fans, including:
- Puerto Rican singer, songwriter and poet, Camila Luna
- Mexican electro-pop duo, Clubz
- South Floridian, Dominican singer and rapper,
DaniLeigh
- Los Angeles based producer and
DJ, Deorro
- Mexican R&B and contemporary artist, Nan de Miguel aka Girl Ultra
- Chicago born contemporary
urban and R&B artist, Jesse
Baez
- Two-time GRAMMY award-winning producer, composer and reggaeton
singer, from Puerto Rico,
Jhay Cortez
- Ecuadorian contemporary urban artist, Kablito
- Singer and songwriter, Loyal Lobos
- Mexican singer, songwriter and producer, Marrón
- Mexican hip-hop artist and rapper, Niña Dioz
- Uruguayan band fusing cumbia and pop, Rombai
- L.A. native indie/alternative band, The Red Pears
About Toyota
Toyota (NYSE:TM) has been a part of the
cultural fabric in the U.S. and North
America for more than 60 years, and is committed to
advancing sustainable, next-generation mobility through our Toyota
and Lexus brands. During that time, Toyota has created a
tremendous value chain as our teams have contributed to world-class
design, engineering, and assembly of more than 38 million cars and
trucks in North America, where we
have 14 manufacturing plants, 15 including our joint venture in
Alabama (10 in the U.S.), and
directly employ more than 47,000 people (over 36,000 in the
U.S.). Our 1,800 North American dealerships (nearly 1,500 in
the U.S.) sold 2.8 million cars and trucks (2.4 million in the
U.S.) in 2018.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit www.toyotanewsroom.com.
Media Contacts:
Leigh Anne
Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com
Marissa Borjon
Toyota Motor North America
469-292-6395
Marissa.borjon@toyota.com
Delia López
Conill
424-239-4078
delia.lopez@conill.com
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SOURCE Toyota Motor North America