- EchoPark Automotive to sponsor the May 23 EchoPark Texas Grand
Prix, COTA’s first-ever NASCAR Cup Series race
- Pit Boss® Grills to sponsor the Pit Boss 250 Xfinity Series
race on May 22 and become the official grill of Speedway
Motorsports
- FEVO now the exclusive group ticketing platform for Speedway
Motorsports and sponsor of ‘FEVO Friday’ at COTA, featuring
on-track practice sessions with three premier racing series on May
21
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Continuing to build upon one of the most anticipated and
action-packed weeks of the 2021 NASCAR schedule, Speedway
Motorsports announced EchoPark Automotive, Pit Boss® Grills and
FEVO as the official entitlement partners for NASCAR’s inaugural
May 21-23 race events at Circuit of The Americas in Austin,
Texas.
“The first-ever NASCAR at COTA race week is one of the most
anticipated events on the revolutionary 2021 NASCAR schedule,” said
Speedway Motorsports President and CEO Marcus Smith. “We are proud
to announce new partnerships with EchoPark Automotive, Pit Boss®
Grills and FEVO. These innovative, dynamic companies join us as
entitlement partners to introduce NASCAR fans around the world to
Circuit of The Americas.
“From fans to drivers to business partners, we’ve seen a surge
of excitement around COTA since the race week was first announced
last fall,” added Smith. “EchoPark, Pit Boss® and FEVO are
best-in-class brands that will help us create an experience like no
other when stock car racing stampedes to Austin in May.”
EchoPark Fuels Excitement with Cup Series Race
Sponsorship
Headlining the can’t-miss weekend, EchoPark Automotive will be
the title sponsor for the first-ever NASCAR Cup Series (NCS) race
contested on the world-renowned road course. The EchoPark Texas
Grand Prix will be the grand finale for a weekend of
white-knuckled, edge-of-your-seat racing and provide the
fast-growing automotive retailer a national sports marketing
platform.
EchoPark Automotive specializes in pre-owned vehicle sales
providing below-market pricing, high quality vehicles and an
unmatched guest experience. EchoPark now operates 19 locations
across 10 states, including six retail centers in Texas.
Through the partnership, EchoPark receives naming rights to the
inaugural event, as well as entitlement for the NASCAR on FOX FS1
broadcast. The pre-owned vehicle retailer will also receive
signature signage at the circuit, VIP dignitary roles and premium
hospitality to entertain select customers and business partners.
EchoPark will also execute a national in-store campaign to promote
NASCAR’s first trip to Austin, Texas.
“Bringing NASCAR to Circuit of The Americas is a ground-breaking
move by Speedway Motorsports,” said Sonic Automotive and EchoPark
Automotive President Jeff Dyke. “Like our high-speed growth and
revolutionary approach to pre-owned vehicle sales through EchoPark,
this race will be history-in-the-making and we are proud to put our
name on it.”
“Just like the committed fanbase of NASCAR racing, EchoPark is
building a strong foundation of loyal guests across the United
States, many of whom return for a second or third vehicle,” added
Dyke.
“The EchoPark Texas Grand Prix will put a national spotlight on
EchoPark and the race. It will be a sports experience like no
other, similar to the unparalleled guest experience at our retail
stores and at EchoPark.com.”
Pit Boss® Grills Named Entitlement Sponsor for Xfinity
Series Showdown
Pit Boss® Grills has secured entitlement rights to the Pit Boss
250 scheduled for Saturday, May 22. The NASCAR Xfinity Series (NXS)
showdown will feature NASCAR’s rising stars battling for the first
time on the grueling 3.41-mile long, 20-turn circuit. As the
fastest-growing brand in the grilling industry, Pit Boss® Grills
offers the best value per square inch in the pellet grill market
with a distinctly customer-driven approach, like the over-the-top
value fans will receive on a full-throttle Saturday at COTA
highlighted by the Pit Boss 250.
The Dansons, Inc. subsidiary will also receive premium
suite-level hospitality for entertaining guests and signature
display and promotional opportunities on property throughout the
race weekend.
Through the agreement, Pit Boss® Grills also becomes the
official grill of Speedway Motorsports (SM) with exclusive
promotional rights plus display opportunities at all SM sports
entertainment venues.
“Pit Boss® is blessed to partner with Speedway Motorsports and
Circuit of The Americas for the Pit Boss 250 this May,” said
Dansons President Jeff Thiessen. “Race fans love barbecue and wood
pellet grilling. As the official grill of NASCAR and now Speedway
Motorsports, we are proud to bring these audiences together. Not
only is Austin one of the barbecue capitals of the world, but it is
also a community where Pit Boss® already has a distinct and
established relationship. Also, like Dansons, both NASCAR and
Speedway Motorsports are proud family-owned businesses, making this
partnership a natural fit.”
“Speedway Motorsports owns and operates tracks in key markets
for our company, including Georgia, North Carolina, Texas and
Tennessee, as well as, in emerging regions for our brand in
California and Nevada,” Thiessen added. “Our company is truly
blessed to be aligned with a family-owned business of this caliber
and we believe this partnership is a win-win for both parties. We
cannot wait to see what 2021 has in store for our companies.”
FEVO to Kick Off the Weekend with FEVO Friday
Speedway Motorsports also announced that the weekend like no
other will kick off with FEVO Friday. Fans will be treated to a
full day of on-track action as drivers in the NASCAR Camping World
Truck Series (NCWTS) and NASCAR Xfinity Series turn their
first-ever laps on the winding COTA course. In addition, FEVO
Friday will also feature two practice sessions for the
IMSA-sanctioned Lamborghini Super Trofeo North America Series. FEVO
Friday is part of a larger partnership that establishes FEVO as the
exclusive group ticketing platform for Speedway Motorsports across
its nationwide group of speedways.
“FEVO is thrilled to welcome Speedway Motorsports to our
community and we’re looking forward to bringing in countless groups
of fans to attend events for years to come,” said Ari Daie,
President and CEO for FEVO. “Not only has Speedway Motorsports
proven to consistently set the standard when it comes to owning and
operating sports entertainment venues, but their vision for the
future of motorsports is admirable and we're happy to be an
integral part of it."
The May 21 FEVO Friday schedule of premier NASCAR and IMSA
Series practice sessions is a prelude to the jam-packed, May 22
Saturday schedule consisting of NCS practice, plus NXS qualifying
and the Pit Boss 250 NXS race, as well as NCWTS and Lamborghini
Super Trofeo Series qualifying and races. Sunday, May 23, will be
the culmination of the weekend featuring NCS qualifying, a second
Lamborghini race and the first NCS race, the EchoPark Texas Grand
Prix, in COTA’s illustrious history. Announcements regarding
on-track timing for the complete weekend schedule will be made at a
later date.
TICKETS:
Single-day general admission tickets start at just $25 for FEVO
Friday, $30 on Saturday and $70 on Sunday. Three-day packages for
adults start at only $99. Kids 12 and under get in free on Friday
and Saturday and for just $10 on Sunday.
Fans can purchase tickets online at NASCARatCOTA.com or by
calling the ticket office at (833) 450-2864.
MORE INFO:
Fans can connect with NASCAR at COTA and get the latest news by
following on Twitter and Instagram or becoming a Facebook fan.
About EchoPark Automotive:
EchoPark Automotive is a growing operating segment within Sonic
Automotive that specializes in pre-owned vehicle sales and provides
a unique guest experience unlike traditional used car stores. More
information about EchoPark Automotive can be found at
www.echopark.com.
About Sonic Automotive:
Sonic Automotive, Inc., a Fortune 500 company based in
Charlotte, North Carolina, is one of the nation’s largest
automotive retailers with more than 100 dealerships. Sonic can be
reached on the web at www.sonicautomotive.com.
About Pit Boss® Grills:
Pit Boss® Grills is a subsidiary of Dansons, Inc., which was
founded in 1999 by Dan Thiessen and his two sons, Jeff and Jordan.
Pit Boss® Grills is known for their durability and craftsmanship,
as well as their family style and approach to business. From
portable grills like the Pit Boss Tailgater, to massive grills like
the Pit Boss Austin XL – Pit Boss® Grills takes pride in creating
whatever the customers (and employees) dream up. Dansons was
awarded EY Entrepreneur of the Year in 2017.
Pit Boss® Grills are the best value per square inch in the
market, and pellet grills are the fastest growing segment within
that market. Being Bigger. Hotter. Heavier. than the competition at
a better value, and constantly striving to improve, are two of the
founding principles Pit Boss® was built upon. Creating a community
around outdoor cooking, backyard barbeques, and neighborhood block
parties is an idea Pit Boss® is proud to be a part of, and proud to
be included in.
About FEVO:
FEVO is making shopping fun. By driving latent demand and
utilizing the power of influence, FEVO is an e-commerce platform
that connects consumers and brands, empowering users to sell
products to their networks. Because friends don't let friends shop
alone.
About Speedway Motorsports:
Speedway Motorsports is a leading marketer, promoter and sponsor
of motorsports entertainment in the United States. The Company,
through its subsidiaries, owns and operates the following premier
facilities: Atlanta Motor Speedway, Bristol Motor Speedway,
Charlotte Motor Speedway, Las Vegas Motor Speedway, New Hampshire
Motor Speedway, Sonoma Raceway, Texas Motor Speedway and Kentucky
Speedway. Speedway Motorsports provides souvenir merchandising
services through its SMI Properties subsidiaries; manufactures and
distributes smaller-scale, modified racing cars and parts through
its U.S. Legend Cars International subsidiary; and produces and
broadcasts syndicated motorsports programming to radio stations
nationwide through its Performance Racing Network subsidiary.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210225005305/en/
Scott Cooper SVP – Communications Speedway Motorsports
scooper@speedwaymotorsports.com
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