UserTesting Brings Greater Privacy and Confidentiality to a Growing List of Healthcare Industry Leaders with its New HIPAA Compliance
27 April 2022 - 11:00PM
Business Wire
UserTesting provides healthcare organizations
with a fast and easy way to secure video feedback to help improve
patient experiences
UserTesting (NYSE: USER), a leader in video-based human insight,
today announced that it is compliant with the Health Insurance
Portability and Accountability Act (HIPAA), the U.S. law and
associated regulations that set national standards for health
information security and privacy. UserTesting’s HIPAA compliance
meets the data security and protection needs of healthcare
organizations looking to use real human insight to build
patient-first digital experiences.
The healthcare industry is going through a significant digital
transformation. Connecting with patients through online channels
has become the new normal. In a 2020 McKinsey report, it was
estimated that $250 billion of U.S. healthcare spending may be on
virtual healthcare products and services. Securing first-party data
from patients to understand how they interact with these new
channels, services, and apps is a critical piece of these
healthcare organizations' digital transformation journey. We are
seeing more and more healthcare providers turning to the
UserTesting® Human Insight Platform to capture video-first patient
feedback as part of their efforts to drive innovation across their
digital experiences.
UserTesting is committed to securing and protecting customer
data and is now HIPAA compliant. Healthcare organizations that are
covered entities can now gather feedback and insights from their
own patients, as well as contributors on the UserTesting Human
Insight Platform—this includes managing protected health
information (PHI) to gather breakthrough perspectives on
health-related information and experiences securely and
confidently.
“The healthcare industry is evolving to meet rapidly changing
patient needs. The ability for healthcare organizations to move and
adapt to patient feedback with greater flexibility has never been
more important,” said Kaj van de Loo, CTO at UserTesting. “The
ability to connect with patients to understand their experiences
can help create stronger, more empathy-based patient
experiences.”
UserTesting’s HIPAA compliance underscores its commitment to
retaining customer trust and confidence by providing products that
protect sensitive customer information.
UserTesting is a trusted provider of human insight for more than
200 healthcare organizations.
About UserTesting UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting® Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it’s actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has more than 2,300
customers, including more than half of the world’s top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To learn more, visit
www.usertesting.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220427005340/en/
UserTesting, Inc. Chris Halcon 415-699-0553
chalcon@usertesting.com
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