MADISON, N.J., Sept. 25, 2019 /PRNewswire/ -- Sotheby's
International Realty Affiliates LLC today announced an affiliation
with Perigold, the luxury home furnishings retailer, to introduce
premium pieces into the Curate by Sotheby's International
Realty(SM) augmented reality (AR) app. The collaboration
enables Sotheby's International Realty® agents to create
virtual stagings with distinguished Perigold furniture and décor
within the app and on the Sotheby's International Realty
global website.
"Our collaboration with Perigold builds upon the continued
excitement from our global network and agents to provide clients
with the latest and best in technology," said John Passerini, global vice president of
interactive marketing, Sotheby's International Realty Affiliates
LLC. "Perigold's fine furnishings include pieces from cutting-edge
innovators and heritage-rich mainstays, making them ideally
situated to advance the Curate by Sotheby's International
Realty AR app. The addition of the high-end furnishings will
further enable Sotheby's International Realty sales
associates to stage a home that best suits the aesthetic and
lifestyle of their clients."
"At Perigold, we're delighted to work with Sotheby's
International Realty to help take their luxury property listings to
the next level with extraordinary furniture and décor from the
design world's top names," said Rebecca
Ginns, general manager, Perigold. "Through this
relationship, consumers and real estate agents alike will discover
how fine furniture and décor – some of which were previously only
available to industry professionals – can truly elevate a room and
captivate even the most discerning clientele. Regardless of the
style of home, having the right furnishings can be one of the most
powerful tools when creating a space that is sure to leave a
favorable impression."
Sotheby's International Realty agents who utilize
Curate by Sotheby's International Realty will have the
opportunity to select virtual stagings featuring exclusive Perigold
furnishings. These designs will be shoppable within Curate by
Sotheby's International Realty, as well as on the brand's
global website, sothebysrealty.com, through a "shop-the-room"
functionality.
Curate by Sotheby's International Realty is powered by
roOomy, the leading virtual staging technology platform
specializing in 3D modeling and rendering, AR, and virtual reality
(VR) content creation and application development. To learn more
about the app, click here.
To see an example of these virtual stagings on
sothebysrealty.com, click here. And, click here to interact
with the virtual staging in Curate by Sotheby's International
Realty for an AR experience.
The Sotheby's International Realty network currently has
more than 23,000 affiliated independent sales associates located in
nearly 1,000 offices in 71 countries and territories worldwide.
Sotheby's International Realty listings are marketed on the
sothebysrealty.com global website. In addition to the referral
opportunities and widened exposure generated from this source, each
brokerage firm and its clients benefit from an association with the
Sotheby's auction house and worldwide Sotheby's International
Realty marketing programs.
About Sotheby's International Realty
Sotheby's
International Realty was founded in 1976 as a real estate service
for discerning clients of Sotheby's auction house. Today, the
company's global footprint spans nearly 1,000 offices located in 71
countries and territories worldwide, including 43 company-owned
brokerage offices in key metropolitan and resort markets. In
February 2004, Realogy entered into a
long-term strategic alliance with Sotheby's, the operator of the
auction house. The agreement provided for the licensing of
the Sotheby's International Realty name and the development of a
franchise system. The franchise
system is comprised of an affiliate network, where each office is
independently owned and operated. Sotheby's International
Realty supports its affiliates and agents with a host of
operational, marketing, recruiting, educational and business
development resources. Affiliates and agents also benefit from an
association with the venerable Sotheby's auction house, established
in 1744. For more information,
visit www.sothebysrealty.com.
The affiliate network is operated by Sotheby's International Realty
Affiliates LLC, and the company owned brokerages are operated by
Sotheby's International Realty, Inc. Both entities are subsidiaries of Realogy
Holdings Corp. (NYSE: RLGY) a global leader in real estate
franchising and provider of real estate brokerage, relocation and
settlement services. Sotheby's International Realty Affiliates
LLC and Sotheby's International Realty Inc., both fully support the
principles of the Fair Housing Act and the Equal Opportunity
Act. Neither Sotheby's International Realty Affiliates LLC
nor any of its franchisees or other affiliated companies provides
any product or service in connection with the program. All
products and services are provided by Perigold.
About Perigold
Perigold
(www.perigold.com) reveals an undiscovered world of luxury
design, giving shoppers unprecedented access to industry-trusted
brands. Established in 2017, Perigold offers the largest-ever
collection of extraordinary furnishings from the design world's top
names – across every style and every category, indoors and out.
With its inspired curation, white-glove delivery benefits, and
expert concierge team, Perigold empowers both consumers and trade
professionals to confidently realize their vision. Headquartered in
Boston, Massachusetts, Perigold is
part of the Wayfair Inc. (NYSE:W) brand portfolio.
CONTACT
Sotheby's International
Realty
|
Perigold
|
Melissa
Couch
|
Bre
Shepard
|
PR Manager
|
Consumer
PR
|
Sotheby's
International Realty Affiliates LLC
|
Perigold
|
973-407-6142
|
857-315-1227
|
melissa.couch@sothebysrealty.com
|
bshepard@wayfair.com
|
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SOURCE Sotheby's International Realty Affiliates LLC