SmileDirectClub Shares Up 21% on Exclusive Products at Walmart
07 January 2020 - 4:45AM
Dow Jones News
By Chris Wack
SmileDirectClub Inc. (SDC) shares rose 21% to $10.12 after the
company said it was launching a suite of oral care products
available exclusively at Walmart's (WMT) U.S. stores and
Walmart.com.
SmileDirectClub said its inaugural retail rollout at Walmart
stores and its website includes an electric toothbrush and bright
on, a premium teeth whitening system complete with LED light.
The company said that it will also introduce three additional
new smile-enhancing products with Walmart, including toothpaste in
whitening and sensitivity varieties, a water flosser, and smile
spa, an ultrasonic UV cleaner.
Craig-Hallum Monday initiated SmileDirectClub at Buy with a
price target of $20 a share.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
January 06, 2020 12:30 ET (17:30 GMT)
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