Walmart Announces New Collaboration with Tween Brand Justice – Just in Time for Back to School
15 July 2021 - 2:01PM
Business Wire
Justice’s Signature Line Now Available to Even
More Girls with Walmart as Exclusive Fashion Retailer
Today, Walmart announced a new collaboration with the Justice
brand, bringing its popular tween assortment to even more girls
just in time for back to school. With this strategic collaboration,
Justice’s signature line of fresh, trend-inspired designs across
tween apparel, accessories and home is now available at Walmart’s
low prices, shoppable today on Walmart.com and in 2,400 Walmart
stores nationwide.
As parents and kids alike plan for finally going back to school,
Justice launches at Walmart with a new back-to-school collection
that includes more than 140 items across tween fashion, jewelry and
accessories, bedding and bath, backpacks, stationery, skateboards
and tech accessories. Customers will find athleisure separates
including fashion leggings starting at $8, tie dye sweatshirts and
joggers starting at $13, and oversized hoodies starting at $18. The
collection will also feature bedding sets, pillows, throws and
bathroom accessories ranging from $20-$40. New styles will be added
seasonally, including shoes and pet accessories debuting in
September.
“Justice is a popular brand our customers know and love, and
with the back-to-school shopping season underway, this new
collection comes at the perfect time for our customers looking to
elevate their style,” said Denise Incandela, executive vice
president, Apparel and Private Brands, Walmart. “We’re thrilled to
partner with Justice as its exclusive fashion retailer as we
continue to expand our assortment and add new national brands,
offering customers quality, on-trend and accessible style at an
incredible value.”
Justice, owned by Bluestar Alliance, is known for its
cutting-edge tween apparel and accessories that translate each
season’s aspirational trends into looks that help girls feel
confident. From 90s inspired streetwear and athleisure separates
with bold and vibrant prints, to denim featuring the latest
silhouettes, washes and distresses, Justice offers the latest
styles for every girl at a price point for every Walmart
customer.
“Bringing Justice to Walmart is such a natural fit,” says Ralph
Gindi, President of Bluestar Alliance. “Justice connects to so many
girls in an incredibly impactful way, we wanted to make sure even
more consumers would have the opportunity to grow up with the
brand. Justice was previously available in 1,000 brand stores and
now it is carried in 2,400 Walmart stores nationwide. This is truly
an exciting moment for Justice and its core consumer.”
For more details on Walmart’s collaboration with Justice, visit
the Walmart Corporate Newsroom. To shop the new back-to-school
collection, visit walmart.com/justicegirls.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, approximately
220 million customers and members visit approximately 10,500 stores
and clubs under 48 banners in 24 countries and eCommerce websites.
With fiscal year 2021 revenue of $559 billion, Walmart employs over
2.2 million associates worldwide. Walmart continues to be a leader
in sustainability, corporate philanthropy and employment
opportunity. Additional information about Walmart can be found by
visiting corporate.walmart.com, on Facebook at facebook.com/walmart
and on Twitter at twitter.com/walmart.
About Justice
Justice, owned & managed by Bluestar Alliance, is the
premier tween girls’ brand, building exciting and powerful
connections through fashion and fun. We create apparel and
lifestyle products that celebrate every girl’s unique sense of
self. From must-have trends to pop-culture, the Justice brand is
all about inspiring and empowering every girl, every day. Your girl
is the heart of Justice. Additional information about Bluestar
Alliance can be found by visiting the corporate website,
www.bluestaralliance.com.
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Media Relations: Walmart Communications Jaeme Laczkowski
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