WPP: Maxus Buys Helder Marketing in the Netherlands
16 November 2015 - 8:33PM
Dow Jones News
LONDON--Advertising giant WPP PLC (WPP PLC (WPP.LN) said Monday
Maxus is buying Helder Marketing & Communicatie B.V., a media
buying agency based in Amsterdam, the Netherlands, for an
undisclosed sum.
Founded in 2006, Helder is a value-added media agency with a
focus on direct response and ROI evaluation services. Helder
specializes in DRTV but also offers marketing consultancy, creative
services and print management services to its clients in the
Benelux.
Helder's revenues for the year ended Dec. 31, 2014 were 1.13
million euros ($1.22 million) with gross assets of EUR1.14
million.
-Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
(END) Dow Jones Newswires
November 16, 2015 04:18 ET (09:18 GMT)
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