Taco Bell Flagship Restaurant Coming to Las Vegas
13 July 2016 - 7:00AM
Business Wire
Cantina restaurant with a distinctly Vegas
experience to open on Harmon Corner on Las Vegas Strip
Taco Bell today revealed it is going all in. This fall, the
eatery will open a flagship restaurant in the heart of the Las
Vegas Strip – complete with the unique and social dining features
of new Taco Bell Cantina restaurants.
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The new Las Vegas Taco Bell Cantina will
feature an outdoor patio for al fresco dining experiences, digital
displays and offerings unique to the Las Vegas experience. (Photo:
Business Wire)
Perfect for breakfast through a fourthmeal, or a pit stop on a
road trip through the desert, the new 24-hour Taco Bell Cantina
restaurant will have a design specific to the sparkle and flare of
Vegas, with unique décor, an open kitchen layout, community seating
and shareable menu items. The Cantina will offer a dining
atmosphere fit for the lifestyle of the Vegas Strip, inclusive of
experiences that are uniquely Taco Bell.
“Expansion into urban markets is a key focus for us both this
year and over the course of the next several years,” said Brian
Niccol, Chief Executive Officer at Taco Bell Corp. “When we talked
about where to establish a flagship store, it didn’t take long to
realize that having a presence in the heart of Vegas would
undoubtedly create a unique, distinctive and fun destination and
experience for Taco Bell fans.”
The new Las Vegas Taco Bell Cantina will be centrally-located on
the Las Vegas Strip on Harmon Corner, directly across from
CityCenter and The Cosmopolitan Hotel. The two-story restaurant
will feature an outdoor patio for al fresco dining experiences,
digital displays and offerings unique to the Las Vegas experience.
Designed to set the stage for a social dining experience, the
restaurant will serve alcohol, including beer and Twisted Freezes –
a unique offering provided only in Taco Bell Cantina locations.
Diners can pair their Twisted Freezes with one of the tapas-style
menu items exclusive to Cantina restaurants – including nachos and
rolled tacos – during designated hours each evening.
Taco Bell first introduced the Cantina restaurant concept in
2015 with two store openings. In that same year, Taco Bell opened
over 275 new restaurants, remodeled approximately 600 more, and is
currently on pace to exceed both of those numbers in 2016. Of the
2,000 restaurants planned to be built by 2022, 200 will be urban
locations – a typically underrepresented geographic area for the
brand.
Atlanta is currently being explored for the next urban
development, while numerous cities across the U.S. are also under
consideration for future locations. These include major
metropolitan areas from New York, Boston and Ohio to smaller cities
with revitalizing downtown areas like Berkeley, Austin and
Fayetteville.
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM),
is the nation's leading Mexican-inspired quick service restaurant
(QSR) brand. From breakfast to late night, Taco Bell serves
made-to-order and customizable tacos and burritos, among other
craveable choices, and is the first QSR restaurant to offer
American Vegetarian Association (AVA)-certified menu items. Taco
Bell and its more than 350 franchise organizations proudly serve
over 42 million customers each week through nearly 7,000
restaurants across the nation, as well as through
its mobile, desktop and delivery ordering
services. Overseas, Taco Bell has over 250 restaurants, with plans
to add 2,000 more restaurants internationally within the next
decade. The brand encourages its fans to “Live Mas” and connects
with them through sports, gaming and new music
via its Feed The Beat® music program. Taco Bell also
provides education opportunities and serves the community through
its nonprofit organization, the Taco Bell®
Foundation™, and connects fans with their passions through
programs such as the Live Mas Scholarship program. In
2016, Taco Bell was named as one of Fast Company’s Top 10
Most Innovative Companies in the World.
Like: Facebook.com/tacobell --
Follow: @TacoBell (Twitter), tacobell (Instagram)
and tacobell (Snapchat) --
Subscribe: YouTube.com/tacobell – Explore: ta.co
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160712006708/en/
Taco Bell Corp.Matt Prince,
949-863-4367Matthew.Prince@yum.comorEdelmanEmily Erskine,
323-202-1021Emily.Erskine@edelman.com
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