SHANGHAI, March 16, 2017 /PRNewswire/ -- Micky Pant, CEO of
Yum China, yesterday spoke to
students at Peking University's Guanghua
School of Management in Beijing to share Yum
China's experiences learned from building a leading
restaurant business in China over
the past 30 years.
During the presentation, Micky Pant highlighted five areas that
have been central to Yum China's
success in China including
proactive product and menu localization to cater to evolving
consumer preferences; developing talent and empowering people
through programs such as granting shares to all qualified
restaurant general managers; innovative marketing initiatives to
connect with Chinese consumers; establishing leadership in digital
engagement and delivery; and combining international perspectives
with local insights.
"2017 marks the 30th year of
Yum China and we are enormously
proud of the positive contributions we have made to the country's
economic and social development during this time," said Micky Pant,
CEO, Yum China. "We would not have
achieved what we have today without the incredible people we have
right across our business. Yum China
has always encouraged our people to become better, offering
on-the-job training and development programs as well as exploring
new ways to inspire the next generation of business leaders. I am
really excited to have the opportunity to come to Peking University
today and talk directly with some of China's business leaders of
the future." Following the presentation, Mr. Pant led a
discussion with the students on how international brands could
innovate and localize their businesses in order to successfully
expand in the Chinese market.
Yum China has a long and
successful track record of doing business in China. As the first international restaurant
chain operator entering the China market, it opened the country's
first KFC in 1987 in Qianmen, Beijing. From one restaurant 30
years ago, Yum China is now the
largest restaurant company in China, with more than 7,500 restaurants of
KFC, Pizza Hut, Little Sheep, East Dawning and Taco Bell in over
1,100 cities. In the past five years, Yum
China has opened an average of two new locations per day,
serving 2 billion customers every year.
"Over the past 30 years, we have supported the modernization and
evolution of the country's restaurant sector by introducing
international standards, sharing global knowledge and training
generations of industry professionals. As an independent company
focused on China, we are now in a position to make even greater
contributions to the industry, our communities and the country,"
added Mr. Pant.
30 Years of Yum China
- 1987 -- KFC opens its first China location in Qianmen,
Beijing
- 1990 -- Pizza Hut opens its first China location in
Beijing
- 2001 -- Pizza Hut Home Service launches in Shanghai
- 2004 -- KFC opens its 1,000th restaurant in China
- 2005 -- First East Dawning restaurant opens in Shanghai
- 2012 -- Yum! Brands acquires Little Sheep
- 2013 -- Pizza Hut Casual Dining opens its 1,000th restaurant in
China
- 2015 -- KFC opens its 5,000th restaurant in China
- 2015 -- Yum China opens its
7,000th restaurant in China
- 2016 -- Yum China spins off from
Yum! Brands and lists on the New York Stock Exchange
About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Brands in
mainland China. It has exclusive rights in mainland China to KFC,
China's leading quick-service restaurant brand, Pizza Hut, the
leading casual dining restaurant brand in China, and Taco Bell, which opened its first
restaurant in China at the end of
2016. Yum China also owns the Little
Sheep and East Dawning concepts outright. Yum China is well positioned for growth thanks
to its strong competitive position, integration of its brands into
Chinese popular culture and consumers' daily lives, expanding
geographic footprint in China and
existing operational expertise. It has a strong capital position,
no external debt and expects to continue growing its system sales
and profit by adding new restaurants and through growing same-store
sales. Yum China had more than 7,500
restaurants and more than 420,000 employees in over 1,100 cities at
2016 year end. A new generation of younger consumers who are
digitally sophisticated and brand driven are fueling growth in
consumption in China. The ongoing
growth of the middle class and urban population in China is expected to create the world's
largest market for restaurant brands, with Yum China poised to be the market leader.
Yum China Media Contacts
Yum China Holdings, Inc.
Forest Liu
Director, Financial Media
+86 21 2407 7505
Brunswick Group
Naomi Tudhope
+86 21 6039 6388
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SOURCE Yum China Holdings, Inc