Zeta Announces Support for AWS for Advertising & Marketing Initiative
30 November 2022 - 8:48AM
Business Wire
Zeta Global (NYSE:ZETA), a cloud-based marketing technology
company that empowers enterprises to acquire, grow, and retain
customers more efficiently, today announced support for the AWS for
Advertising & Marketing initiative from Amazon Web Services
(AWS) to help accelerate advertising and marketing
transformation.
AWS for Advertising & Marketing is an initiative featuring
services and solutions purpose-built to meet the needs of
marketers, advertising agencies, publishers, technology providers,
and analytics service providers. The initiative helps enterprises
deliver personalized experiences to consumers, optimize performance
and cost, and innovate on audience segmentation and attribution,
while also simplifying the process to select the right tools and
partners to help accelerate their growth.
Zeta understands that today’s macro-economic environment paired
with an always-changing digital landscape is challenging marketers
to acquire new customers, maintain loyalty, and grow purchase size
and frequency in order to deliver higher return on investment.
Additionally, marketers must meet the needs of consumers who
continue to demand highly personalized and relevant experiences.
The Zeta Marketing Platform, which is available in AWS Marketplace,
is built for marketers’ needs in the evolving industry by making
real growth easier by unifying identity, intelligence, and
activation to deliver better experiences for consumers and better
results for brands.
“We support AWS as they continue to help innovate marketing
technology services and solutions purpose-built to meet the needs
of our customers, which include Fortune 500 and middle market
marketers, publishers, and solution providers,” said David A.
Steinberg, Co-Founder, Chairman, and CEO of Zeta. “We expect that
this initiative will help Zeta make advancements that support
today’s CMO in delivering individualized experiences for consumers
and accelerating real growth opportunities for their
businesses.”
AWS empowers advertisers and marketers to reinvent workloads
with solutions to improve audience and customer data management,
privacy-enhanced data collaboration, advertising platforms,
marketing measurement and ad intelligence, and personalized digital
customer experiences. For customers looking for prescriptive,
solution-specific support, AWS for Advertising & Marketing
identifies leading industry partners, such as Zeta Global, in each
sector.
Zeta is a member of the AWS Partner Network (APN) and
participates in the AWS Independent Software Vendor (ISV)
Accelerate Program, a co-sell program that provides software
solutions that run on or integrate with AWS.
Zeta Marketing Platform is available in AWS Marketplace
here.
About Zeta
Zeta Global Holdings Corp. (NYSE:ZETA) is a leading data-driven,
cloud-based marketing technology company that empowers enterprises
to acquire, grow and retain customers. The Company’s Zeta Marketing
Platform (the “ZMP”) is the largest omnichannel marketing platform
with identity data at its core. The ZMP analyzes billions of
structured and unstructured data points to predict consumer intent
by leveraging sophisticated artificial intelligence to personalize
experiences at scale. Founded in 2007 by David A. Steinberg and
John Sculley, the Company is headquartered in New York City. For
more information, please go to www.zetaglobal.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221129006099/en/
Media Relations Megan Rose, GVP Marketing Communications
press@zetaglobal.com
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