BMW to Launch Direct Sales Model in Europe Next Year
18 October 2023 - 8:26PM
Dow Jones News
By Andrea Figueras
BMW plans to start selling vehicles directly to customers across
Europe starting next year, following the model pioneered by
electric-vehicle maker Tesla.
The German luxury car maker said Wednesday that it will
introduce the model in different stages, starting on Jan. 1 for its
Mini brand in Italy, Poland and Sweden, gradually followed by the
remaining European countries.
The BMW brand is expected to transition to the
direct-to-consumer model from 2026, it said.
The new model seeks to standardize pricing for identical vehicle
models and communicate directly with its customers, the company
said.
The company said its European retail partners approved the move,
with agency contracts signed by all Mini partners. Retailers will
earn a fixed commission per car sold, the company said.
BMW also said that it will digitalize the purchase process and
customers will be able to choose between online and physical
purchases.
Write to Andrea Figueras at andrea.figueras@wsj.com
(END) Dow Jones Newswires
October 18, 2023 05:11 ET (09:11 GMT)
Copyright (c) 2023 Dow Jones & Company, Inc.
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