XA to Produce the Celebration of Excellence Awards for Folio: Magazine Awards Gala to Kick-off the Folio: New York Show CHICAGO, Nov. 11 /PRNewswire-FirstCall/ -- The Experiential Agency, Inc., (XA) (OTC BB: EXAG), a major national event marketing firm that serves many Fortune 500 companies, today announced it has been named event agency of record to design and produce the creative staging for the Celebration of Excellence Awards for Folio: Magazine. Known throughout the magazine publishing industry as the "Eddies" and the "Ozzies," the 15th Annual Eddie Awards and the 18th Annual Ozzie Awards will be presented Monday, November 15, 2004 at The New York Hilton. The Eddies are open to all magazines -- consumer, b-to-b, associations and online. This is a unique competition in which magazines are evaluated against their own mission statement, rather than against the competition. Entrants are judged on how well they fulfill their mission statements, the quality of their content and how the overall design and production supports their mission. The Ozzie Awards are open to all magazines and are given in recognition of excellence in magazine design. A distinguished panel of judges from the magazine industry selects the winners based on design and entry statements. "We're thrilled to have XA produce our awards program," said Kerry Smith, president and chief executive officer of Red 7 Media, publisher of Folio: Magazine. "We needed to breathe some new life into the industry's premier awards event and make our celebration worthy of the talent and enthusiasm of those we're honoring. XA has done an outstanding job of understanding our objectives and delivering an experience that we think will set a new standard for awards shows in the publishing industry." The event marketing industry generates nearly $80 billion a year in direct spending, according to a study by Deloitte & Touche LLP. Moreover, corporate spending on event marketing has been growing; it rose 15% in 2003 and it is predicted to generate an additional 15%-to-20% growth in 2004. (Source: PROMO Magazine) About Folio: Magazine Now in its 30th year, Folio: Magazine is the publication of record for the magazine industry. Publishers, editors, art directors and top management at magazine companies turn to Folio: for insights, ideas and trends that impact their businesses. Folio:, along with other magazines including Circulation Management and Event Marketer, is published by Red 7 Media, a business information and publishing company headquartered in Norwalk, CT. About XA XA has full service offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World." This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: EXAG) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. For more information, please contact: Company: Investors: Media: Lara Shipp Truc Nguyen Stan Froelich XA VP, Investor Relations VP, Media Relations 312-397-9100 ext. 2399 Stern & Co. Stern & Co. 212-888-0044 212-888-0044 DATASOURCE: The Experiential Agency, Inc. CONTACT: Lara Shipp of XA, +1-312-397-9100 ext. 2399, ; or Investors, Truc Nguyen, VP, Investor Relations, +1-212-888-0044, , or Media, Stan Froelich, VP, Media Relations, +1-212-888-0044, , both of Stern & Co. Web site: http://www.expagency.com/

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