HAS Hasbro Inc

New Game Allows Fans to Wage War Online For the First Time Ever in the TRANSFORMERS Universe SANTA MONICA, Calif., June 23 /PRNewswire-FirstCall/ -- The fight for global supremacy is officially on with the announcement that Transformers(TM): Revenge of the Fallen game from Activision Publishing, Inc. (NASDAQ:ATVI) is available now at retail stores nationwide. Developed by Luxoflux under license from Hasbro, Inc. and based on the blockbuster feature film from DreamWorks Pictures and Paramount Pictures, the Transformers(TM): Revenge of the Fallen game allows players to become their favorite AUTOBOTS(R) and DECEPTICONS(R) and engage in massive single and, for the first time ever, online multiplayer battles as they fight to protect or annihilate all of mankind. "The Transformers: Revenge of the Fallen game will give fans the chance to experience the most robust and explosive TRANSFORMERS game ever," said Rob Kostich, head of marketing for licensed properties, Activision Publishing. "Featuring a huge roster of playable TRANSFORMERS, the game delivers massive firepower in a frenetic single player experience, along with several multiplayer modes players can experience with friends online." "Because of our close relationship with Activision, the Transformers: Revenge of the Fallen game features an unprecedented amount of content to fully immerse players into the TRANSFORMERS universe," said Mark Blecher, General Manager of Digital Media and Gaming, Hasbro, Inc. "It is amazing how far interactive entertainment has come - the new video game takes the characters we all know and love and allows for even deeper interaction via online multiplayer across the globe." The Transformers: Revenge of the Fallen game for the next-gen consoles and PC lets players take on the role of their favorite TRANSFORMERS, picking from the largest, most diverse range of playable characters - each with their own distinct abilities and weaponry. Set in unique environments across the globe such as Cairo and Shanghai, the game allows players to instantly switch between vehicle and robot modes as they drive, fly, fight and blast their way through intense, pressure-packed levels. After engaging in single player action, players for the first time ever will be able to go online and battle friends in all-new multiplayer modes. Also available today are unique Transformers: Revenge of the Fallen games for Wii(TM) and PlayStation(R)2 computer entertainment system, as well as two distinct versions for Nintendo DS(TM), Transformers: Revenge of the Fallen: AUTOBOTS and Transformers: Revenge of the Fallen: DECEPTICONS. The Wii and PlayStation 2 system versions follow a similar storyline to the film and allow players to battle as both AUTOBOTS and DECEPTICONS, through 15 action-packed levels featuring vehicular sequences, flight-based rail levels and blistering combat chains full of close-ranged strikes and projectile missile attacks. Both games also feature instant-join co-op gameplay throughout the intense campaign. The Nintendo DS(TM) titles enable players to engage in global competitions through Nintendo Wi-Fi Connection where they must help their side win the conflict between the AUTOBOTS and DECEPTICONS through downloadable challenge missions. For the first time, gamers can customize their own TRANSFORMERS robot with a modular body part system that allows them to scan objects to access new parts and upgrade their character by installing unlockable pieces. Additionally, players can challenge friends to intense, head-to-head battles through local wireless multiplayer in Deathmatch mode. The PSP (PlayStationPortable) system version of Transformers(TM): Revenge of the Fallen takes players on an action-packed journey that combines rail levels, visceral melee strikes and projectile combat through a storyline inspired by the epic film. Players can test their battle skills in Arena Mode as they pick their favorite characters and fight alongside their friends arcade-style against increasing waves of enemies, and replay missions from the campaign again and again to maintain the highest scores. The Transformers: Revenge of the Fallen video game was created by Luxoflux for the Xbox 360(R) video game and entertainment system from Microsoft and the PLAYSTATION(R)3 computer entertainment system, and is rated "T" (Teen - Mild Language, Violence); the Windows PC version was developed by Beenox Studios and is also rated "T" (Teen - Mild Language, Violence); the distinct Wii and PlayStation 2 computer entertainment system versions were developed by Krome Studios and are rated "T" ("Teen" - Fantasy Violence); two unique AUTOBOT and DECEPTICON-specific Nintendo DS versions were developed by Vicarious Visions and are rated "E10+" (Everyone 10 and older - Fantasy Violence); the PSP system version was developed by Savage Entertainment and is rated "E10+" (Everyone 10 and older - Fantasy Violence). For more information on the Transformers: Revenge of the Fallen video game, visit http://www.transformersgame.com/. For all video assets, visit the Activision Broadcast Media Center - http://www.usngondemand.com/index.php. About HASBRO Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com/. (C) 2009 Hasbro, Inc. All Rights Reserved. About Paramount Pictures Corporation Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIANYSE:VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution. About Activision Publishing, Inc. Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com/. Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations. HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. (C) 2009 Hasbro. All Rights Reserved. (C) 2009 Dreamworks, L.L.C. and Paramount Pictures Corporation. Paramount and the Paramount logo are trademarks of Paramount. TM (C) 2009 Paramount. All Rights Reserved. Game (C) 2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other trademarks and trade names are the properties of their respective owners. DATASOURCE: Activision Publishing, Inc. CONTACT: Kelvin Liu, Publicist, Activision, Inc., +1-310-255-2213, Web Site: http://www.activision.com/ Company News On-Call: http://www.prnewswire.com/comp/007396.html

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