Else Nutrition’s Plant-Based Kids Shakes Now Approved by the Arizona WIC Program
11 July 2023 - 10:00PM
ELSE NUTRITION HOLDINGS INC.
(BABY)
(BABYF)
(0YL.F) ("Else" or the
"Company"), announces that its Kids Nutritional
Shakes have been approved by the Arizona Women, Infants, and
Children (WIC) program. This authorization closely follows the
company's recent milestone of having four products approved for US
federal insurance billing. Both achievements underscore the
company's strategic approach to broadening access and availability
of plant-based nutrition products across the United States.
Children with qualifying medical conditions and
a physician’s prescription can now benefit from Else Kids'
plant-based nutrition, designed to cater to dietary issues such as
severe food allergies, gastrointestinal disorders, immune system
disorders, and medically diagnosed nutrient deficiencies. The
product lineup includes the Else Plant Protein Nutritional Shake
for Kids in Chocolate and Vanilla flavors.
"Having our products approved by the Arizona WIC
program and the Center for Medicare & Medicaid Services are
significant steps in our strategic plan to enhance accessibility.
These achievements are a testament to our team's dedication and
strong management," said Hamutal Yitzhak, CEO and Co-Founder of
Else. "We anticipate more WIC wins as we continue down this path,
reinforcing our commitment to bringing clean, plant-based nutrition
to families nationwide."
Else Plant-Based Nutritional Shakes for Kids are
made with clean, whole-plant ingredients: buckwheat, almond butter,
and tapioca. The products are free of the most common allergens,
USDA organic, and free of gluten, dairy, soy, corn syrup, and GMOs.
These factors make Else Kids a unique option for families with
dietary concerns, providing comprehensive nutrition with 50% less
sugar than competing brands.
With its Kids Nutritional Shake Chocolate and
Vanilla products now being a part of the Arizona WIC program and
its other products approved for insurance billing, Else Nutrition
continues to innovate and expand its market footprint, providing a
comprehensive solution to the nutritional needs of children across
the country.To learn more about Else Nutrition and its range of
products, visit www.elsenutrition.com
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSXV: BABY, OTCQX:
BABYF, FSE: 0YL) is a food and nutrition company in the
international expansion stage focused on developing innovative,
clean, and plant-based food and nutrition products for infants,
toddlers, children, and adults. Its revolutionary, plant-based,
non-soy formula is a clean-ingredient alternative to dairy-based
formulas. Since launching its Plant-Based Complete Nutrition for
Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the
brand has received thousands of powerful testimonials and reviews
from parents, gained national retailer support, and achieved rapid
sales growth.
Awards and Recognition:
-
"2017 Best Health and Diet Solutions" award at Milan's Global Food
Innovation Summit
-
#1 Best Seller on Amazon in the Fall of 2020 in the New Baby &
Toddler Formula Category
-
“Best Dairy Alternative” Award 2021 at World Plant-Based Expo
-
Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle
category
-
During September 2022, Else Super Cereal reached the #1 Best Seller
in Baby Cereal across all brands on Amazon
Investor Relations Contact:
RBMG – RB Milestone Group LLCTrevor Brucato, Managing DirectorE:
Baby@rbmilestone.comwww.rbmilestone.com
Lytham Partners, LLCMr. Ben ShamsianNew York | PhoenixE:
shamsian@lythampartners.comP: 646-829-9701
TSX
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for the adequacy or accuracy of this release.
Caution Regarding Forward-Looking
Statements
This press release contains statements that may
constitute "forward-looking statements" within the meaning of
applicable securities legislation. Forward-looking statements are
typically identified by words such as "will" or similar
expressions. Forward-looking statements in this press release
include statements with respect to the anticipated dates for filing
the company's financial disclosure documents. Such forward-looking
statements reflect current estimates, beliefs, and assumptions,
which are based on management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that there will be no interruptions or
supply chain failures as a result of COVID-19 and that the
manufacturing, broker, and supply logistic agreement with the
company does not terminate. Actual results may differ from the
estimates, beliefs, and assumptions expressed or implied in the
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management's expectations only as of the date of this press
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law.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/958524f3-fc7c-43f0-90e6-00a336cdd6ab
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