D-BOX motion technology scientifically proven to reduce the motion discomfort commonly associated with Virtual Reality
25 April 2018 - 4:00AM
In a recent scientific study on VR user experiences, the innovative
motion technology created by D-BOX Technologies Inc. (TSX:DBO), a
world leader in immersive entertainment experiences, was cited as a
prime factor in significantly reducing motion dizziness.
The research, conducted in collaboration with HEC Montreal’s
Tech3Lab¹ (the most important UX lab in North America), tested the
effects of motion on the VR user experience and uncovered
compelling results that bode well for an industry on the move.
In a recent interview², Pierre-Majorique Léger, Chairholder of
the NSERC-PROMPT industrial research chair³
(http://chaire_ux.hec.ca/en/?noredirect=en_US) in user experience
and Co-director of Tech3Lab talked about the benefits of D-BOX
motion technology for the user and the surprising secondary effect
it had. “Not only does the motion contribute to reducing the
dizziness that’s common with virtual reality, but we definitely
noticed that it also enhances the effect of the immersive
experience for users.”
In basic terms, when there is a disconnect between what your
physical body is doing and what your brain thinks it is doing,
discomfort occurs. However, as scientists at Tech3Lab discovered,
when you add high definition and precise motion to the mix it
becomes part of the simulation experience and you end up ‘tricking’
the brain into believing that the experience is actually happening
which, in turn, reduces or completely eliminates the motion
sickness.
“As great and promising as VR is, we can now say with all
certainty the effect content providers and game developers are
trying to capture is incomplete without motion’” explains Claude Mc
Master, President and CEO of D-BOX. “As the study conclusively
shows, it’s the one element that not only reduces or eliminates the
uncomfortable side effects that users have complained about, but it
pushes virtual reality into a totally immersive, incredibly
believable experience.”
Not surprisingly, the industry is catching on. Over the last few
years, more and more of the big players in VR have made D-BOX a
part of their creative process including Fox, Alcon Entertainment,
Sony Pictures, Ubisoft, VRC or Dark Corners to name a few. All of
these studios have benefited from D-BOX expertise to bring a
unique and profound or deep end user experience. This study is
positive news for both the VR industry and users, as it comes at a
time when hopes are high for an exciting new form of entertainment
that, according to the International Data Corporation4, is
projected to generate $215 billion in worldwide revenues by the
year 2021.
ABOUT D-BOX D-BOX
redefines and creates hyper-realistic, immersive entertainment
experiences by moving the body and sparking the imagination through
motion. This expertise is one of the reasons why D-BOX has
collaborated with some of the best companies in the world to
deliver new ways to enhance great stories. Whether it’s
movies, video games, virtual reality applications, themed
entertainment or professional simulation, D-BOX mission is to move
the world.
D-BOX Technologies Inc. is a publicly traded Canadian company
listed on the Toronto Stock Exchange (TSX:DBO). The head
office is located in Montreal and offices are based in Los Angeles,
USA and Beijing, China. D-BOX is present in 40 countries in over
670 screens in the world. www.d-box.com
For further information, please contact:
D-BOX
TECHNOLOGIES INC. |
INVESTOR RELATIONS |
Violaine Boucher |
Glen Akselrod |
Communications
Manager |
Founder Bristol Capital
Ltd. |
(450) 442-3003
(ext. 233) vboucher@d-box.com |
(905) 326-1888, ext. 10
glen@bristolir.com |
References1)
http://tech3lab.hec.ca/en/ 2)
https://ici.radio-canada.ca/tele/decouverte/site/segments/reportage/67620/virtuel-malaise3)
http://www.hec.ca/en/news/2017/nserc-prompt-industrial-research-chair-in-user-experience.html4)
https://www.idc.com/getdoc.jsp?containerId=prUS42959717
A photo accompanying this announcement is available at
http://resource.globenewswire.com/Resource/Download/90f6fb65-258b-4f06-b7d9-ab686eb63bf6
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