MADISON, Wis., Feb. 16, 2021 /PRNewswire/ -- Schwinn, a
brand of Dorel Industries, Inc. (TSX: DII.B, DII.A), is excited to
partner with the Good Co. Bike Club (Good Co.) to amplify the
message of diversity and inclusion both on and off the bike.
Together through this mission-driven partnership, both companies
will collaborate with local businesses and city advocacy programs
throughout the US to celebrate and accelerate Black culture in
cycling.
Schwinn and Good Co. Bike Club partner to help to accelerate and
celebrate Black culture in cycling.
Good Co. was founded in June 2020
by Brooklyn, New York native
Andrew Bennett during the height of
the global pandemic and social unrest. "Good Co., short for Good
Company, is a social club first. We also happen to cycle, which has
been a passion of mine for over 20 years," explains Bennett.
"Through our community, which includes both novice and more
experienced cyclists alike, we hope to provide a safe, positive,
fun, and inclusive environment, encouraging riders of all levels
and diverse backgrounds to join in. We're proud to have created a
lane for our community to unapologetically ride together and enjoy
all New York City has to offer.
And we are looking forward to the generous support from Schwinn to
amplify this message to our community of riders."
"Inclusivity and accessibility are key characteristics of
Schwinn, and the partnership with Good Co. is another step in
building the cycling community which represents all people," said
Samantha Kraemer, Schwinn Brand
Manager.
Schwinn and Good Co. have already announced several club rides
for the 2021 season, including Bike Month Kick Off (5/1), Good Co.
Bike Club Anniversary Ride (6/5), Juneteenth (6/19), We Bike Too
(8/8) and more to come!
Information about upcoming events and activations can be found
on the club website GoodCoBikeClub.com or by following the club
Instagram account @GoodCoBikeClub.
ABOUT SCHWINN
Schwinn is a brand of Pacific Cycle, a division of Dorel
Industries' (TSX: DII.B, DII.A) Dorel
Sports segment, encompassing several powerhouse brands,
including Mongoose, Roadmaster, Pacific, and Kid Trax. Dorel
Industries Inc. has annual sales of US$2.6
billion and employs approximately 8,900 people in facilities
located in twenty-five countries worldwide. Founded in 1895,
Schwinn is an American icon, building some of the best-known and
best-loved bicycles of all time. With a continued dedication to
quality, Schwinn looks forward to providing innovation and
performance to people of all ages. More information about Schwinn
partnerships is available at SchwinnBikes.com.
ABOUT GOOD CO. BIKE CLUB
Good Co. Bike Club is a
Black-Owned & Operated lifestyle brand founded in June 2020. Started as a way to connect with
friends during the height of a global pandemic, Good Co. fostered a
community within New York City
using the joy of cycling as a catalyst to bridge the Black
inner-city community as a whole. Now, Good Co. has become a
platform that promotes safety, positivity, and advocates for
inclusivity for all cyclists, while also creating physical and
digital connections with local businesses. Through policy
initiatives and brand partnership alliances, Good Co. is dedicated
to changing the narrative of cycling. Information about Good Co.
Bike Club is available at www.goodcobikeclub.com
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SOURCE Schwinn
