ROUGEMONT, QC, April 28, 2021
/CNW Telbec/ - Lassonde is proud to announce the launch of new
bottles containing 25% post-consumer recycled plastic (rPET) for
all its juice brands available in 300-mL portion-size packages in
Canada.
This change affects all portion-size bottles manufactured by
Lassonde for the retail market and the food service industry,
including such well-known brands as Oasis, Allen's, Fairlee and
Fruité, and will be completed by end of June 2021. The bottles
are made of 25% recycled food-grade polyethylene terephthalate
(PET) resin from post-consumer bottles.
This launch aims to support Lassonde's goal of using 50%
post-consumer recycled content in its PET packaging by
2025. "This initiative is the logical next step in our efforts
to develop even more eco-friendly containers and promote the
circular economy. It's another step toward achieving our
sustainable development goals," says Jean
Gattuso, President and Chief Operating Officer, Lassonde
Industries Inc. As Claire Bara,
Executive Vice-President and General Manager of
A. Lassonde Inc., points out, "This new initiative builds on the
momentum initiated in 2020 with the launch of paper straws on KIJU
juices and Simple Drop water offered in individually sized
multi-layer containers."
Sustainable development at Lassonde
This initiative aligns with the company's vision of sustainable
development. By 2025, Lassonde wants to find solutions for
replacing plastic straws, introduce 50% post-consumer recycled
content in its PET packaging and use 100% recyclable packaging for
all of its products, while working together with governments,
industry and associations to promote effective sorting and
collection of recyclable materials.
Among its other environmental initiatives, Lassonde has made
sustained efforts to reduce the weight of its packaging and
decrease the amount of water used in its cooling and sanitization
processes.
About Lassonde
Lassonde Industries Inc. is a North American leader in the
development, manufacture and sale of ready-to-drink juices and
drinks marketed under brands such as Apple & Eve, Everfresh,
Fairlee, Fruité, Graves, Oasis, Old Orchard, Rougemont and Sun-Rype. Lassonde is the
largest producer of fruit juices and drinks in Canada and one of the two largest producers of
store brand shelf-stable fruit juices and drinks in the United States. It is also a major producer
of cranberry sauces. The Company also produces fruit-based snacks
in the form of bars and bites.
Lassonde also develops, manufactures and markets specialty food
products under brands such as Antico and Canton. The Company also
imports and markets selected wines from various countries and
manufactures apple ciders and cider based beverages.
The Company produces superior quality products through the
expertise of more than 2,700 people working in 17 plants across
Canada and the United States. To learn more, visit
www.lassonde.com.
SOURCE Lassonde Industries Inc.