The Iconic Plush Brand Teams Up with the
Fastest Growing Global Character Brand in the World
TORONTO, July 11, 2019 /PRNewswire/ - GUND, a leading
plush toy creator, is revealing a new collection of plush for LINE
FRIENDS, one of the fastest growing global character brands. GUND
is owned by Spin Master, (TSX:TOY) a leading global children's
entertainment company.
LINE FRIENDS features a series of memorable characters,
originally created for use as stickers for leading mobile messenger
application LINE and its 200 million active worldwide users. The
four signature characters represented by 'BROWN', 'CHOCO', 'CONY'
and 'SALLY', have expanded beyond mobile use into a highly
successful lifestyle brand.
The GUND | LINE FRIENDS collection brings these
characters to life in soft, premium plush form. Each with
their own traits, likes, dislikes and catchphrases that make them
all the more loveable, the GUND | LINE FRIENDS line will honor
the characters' personalities and expressions ranging from BROWN'S
reserved demeanor, to his little sister CHOCO's selfie-loving ways.
THE GUND | LINE FRIENDS collection includes 15 items including
'A Day of Friends' Blind Boxes and a 23-inch 'BROWN'.
"GUND is an iconic brand, known for creating quality, premium
plush for over a century," said Lauren
Duchene, VP Marketing for GUND. "Our trusted legacy combined
with the hugely successful LINE FRIENDS brand creates the ultimate
collaboration to bring these unforgettable characters into the arms
of the ever-growing millennial fan base."
The GUND | LINE FRIENDS collection is available at specialty
stores and online at GUND.com.
About Spin Master
Spin Master (TSX:TOY;
www.spinmaster.com) is a leading global children's entertainment
company that creates, designs, manufactures, licenses and markets a
diversified portfolio of innovative toys, games, products and
entertainment properties. Spin Master is best known for
award-winning brands including Zoomer®, Bakugan®, Erector® by
Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin
Master has received 103 TIA Toy of The Year (TOTY) nominations with
30 wins across a variety of product categories, including 13 TOTY
nominations for Innovative Toy of the Year. To date, Spin
Master has produced nine television series, including the
relaunched Bakugan: Battle Planet and current hit PAW Patrol, which
is broadcast in over 160 countries and territories globally.
Spin Master employs over 1,800 people in countries around the world
including Canada, United States, Mexico, France, Italy, United
Kingdom, Russia,
Slovakia, Poland, Germany, Sweden, the
Netherlands, China,
Hong Kong, Japan, Vietnam and Australia.
About LINE FRIENDS
LINE FRIENDS is a global character
brand originally started from BROWN & FRIENDS, which was
created for use as stickers for the leading mobile messenger app
LINE and its 200 million active users worldwide. Taking a step
further, the company has emerged as a global creative studio by
offering diversified content based on its wide array of
Intellectual Property(IP)s including 'BT21', 'Animation Running
Man', 'ROY6' and 'Usamaru'. LINE FRIENDS also has collaborated with
a number of renowned brands including Bang&Olufsen, Converse,
LAMY and Brompton, all aligned with the company's philosophy and
value to showcase premium character products. LINE FRIENDS has
operated more than 150 stores in a total of 14 markets in
trend-leading cities such as New
York, LA, Tokyo,
Seoul and Shanghai. Since it became an independent
company in January 2015, LINE FRIENDS
continues to win the hearts of millennials worldwide through
interactive digital communication and differentiated brand
experience across multiple retail touchpoints. For more
information, please visit www.LINEFRIENDS.com.
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SOURCE Spin Master