Thanks Loblaw customers, colleagues and employees! More than $3.8 million contributed to families, charities and not for profit
04 August 2012 - 2:59AM
PR Newswire (Canada)
BRAMPTON, ON, Aug. 7, 2012 /CNW/ - - More than $3.8 million
was raised and contributed by Loblaw Companies Limited (Loblaw) in
2011 through efforts of its customers, colleagues, franchisees and
their employees in Western Canada. A reflection of the
Company's commitment to making a positive difference in
communities, these funds supported hundreds of local families,
charities and not-for-profit organizations. In Western Canada,
Loblaw banner stores include Real Canadian Superstore(®), Your
Independent Grocer(™), nofrills(®),( )Extra Foods(®), Real Canadian
Wholesale Club(®) and more. Overall in 2011, Loblaw fundraised and
donated $38.7 million nationally. Loblaw giving focuses on four key
areas: President's Choice(®) Children's Charity, healthy active
kids, feeding our neighbours and greening our communities. In all
western provinces and territories President's Choice(®) Children's
Charity programs has touched the lives of over 131,000 thousand
students through over 1500 nutritional programs, as well as
supporting numerous programs for people with disabilities
throughout the region. In addition to President's Choice(®
)Children's Charity, Loblaw supports a wide-range of programs and
initiatives that reflect the unique needs of communities in British
Columbia, Alberta, Saskatchewan, Manitoba, Yukon and Northwest
Territories. In British Columbia, in addition to the $1,268,000
from President's Choice(®) Children's Charity, $364,000 was raised
to support numerous community-led efforts, such as local food
banks, YMCA of Greater Vancouver, KidSport BC and other local
organizations. In Alberta, in addition to the $628,000 from
President's Choice(® )Children's Charity, Loblaw customers,
colleagues and franchisees contributed over $466,000 to a variety
of organizations. This includes 'NStep, Calgary Interfaith
Food Bank, and many Boys and Girls Clubs throughout the province.
In Saskatchewan, in addition to the close to $263,000 from
President's Choice(®) Children's Charity, an additional $129,000
was contributed to a variety of organizations, such as the
University of Saskatchewan, Battlefords Boys and Girls Club, the
YMCA of Regina and the Regina & District Food Bank. In
Manitoba, over $492,000 was contributed through President's
Choice(®) Children's Charity, and an additional $202,000 was
donated to support a variety of other programs such as the Red
Cross, Boys & Girls Club of Winnipeg and Strathmillam
Children's Centre. In the Yukon and Northwest Territories, over
$23,000 was contributed through President's Choice(®) Children's
Charity, and an additional $40,000 was raised to support KidSport,
YK Food Bank and the Food Bank Society of Whitehorse. Loblaw also
supported various emergency relief efforts in Canada. For example,
when a devastating fire forced residents of Slave Lake, Alberta
from their homes in May 2011, nofrills(®), Real Canadian
Superstore(®)( )and Extra Foods(® )stores in Western Canada raised
more than $264,000 for the Red Cross Western Canada Severe Weather
Fund. "Loblaw is committed to making a difference in local
communities we serve and supporting causes that impact
Canadians," said Peggy Hornell, senior director, President's
Choice(®) Children's Charity and Community Investment, Loblaw
Companies Limited. "We are very proud of the way our stores,
colleagues and customers have come together to raise funds for
organizations and programs that are changing lives." National
Mandate Focused on helping children live to their full potential,
President's Choice(®) Children's Charity, one of the largest
corporate charities in Canada, has granted $10.6 million to more
than 1,800 children with disabilities and their families across
Canada. Grants typically supported the purchase of assistive
devices, vehicle adaptations, developmental and physical therapy,
camp tuition, home improvements, and respite care. President's
Choice(®) Children's Charity also granted $2.75 million to support
more than 4,000 nutrition programs across the country through its
relationships with Breakfast for Learning and Boys & Girls
Clubs of Canada. In Western Canada more than $638,000 was donated
to 1,533 nutrition programs. Other organizations and programs that
benefited from Loblaw fundraising efforts and corporate donations
include: WWF-Canada, Food Banks Canada, Tree Canada, Trans Canada
Trail, YMCA Strong Kids Campaign, KidSport and NSTEP. Loblaw is
committed to being active in communities at the national, regional
and local levels and the Company views this as an integral
component to the success of its business. The commitment to making
a positive difference in our community represents one of five
Corporate Social Responsibility principles that shape the way
Loblaw conducts business, which also includes respect the
environment, source with integrity, reflect our nation's diversity
and be a great place to work. For more information visit
loblaw.ca/CSR For more information about President's Choice(®)
Children's Charity and to apply for a grant please visit
pc.ca/charity or call 1-866-996-9918 Loblaw banner stores include
Loblaws(®), Loblaw greatfood(®), Zehrs(®), Zehrs greatfood(™),
Fortinos(®), Real Canadian Superstore(®), valu-mart(®), Your
Independent Grocer(™), nofrills(®), Cash & Carry(™) Real
Canadian Wholesale Club(®), Atlantic Superstore(®),
Dominion(® )(in Newfoundland and Labrador), SaveEasy(®),
Provigo(MD), Maxi(MD), Maxi&Cie(MD), Extra Foods(®) and more.
For more information, visit pc.ca. About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston
Limited, is Canada's largest food retailer and a leading provider
of drugstore, general merchandise and financial products and
services. Loblaw is one of the largest private sector employers in
Canada. With more than 1,000 corporate and franchised stores from
coast to coast, Loblaw and its franchisees employ more than 135 000
full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide,
growing and successful range of products and services to meet the
everyday household demands of Canadian consumers. Loblaw is known
for the quality, innovation and value of its food offering. It
offers Canada's strongest control (private) label program,
including the unique President's Choice(®), no name(®) and Joe
Fresh(®) brands. In addition, the Company makes available to
consumers President's Choice Financial(®) services and offers the
PC(®) points loyalty program. About President's Choice(®)
Children's Charity President's Choice(®) Children's Charity is
committed to helping children across Canada, with a focus on
children with disabilities and childhood nutrition. The Charity
supports children with disabilities directly through financial
grants and as the National Premier Sponsor of Breakfast for
Learning shares a vision dedicated to improving the lives of
children. The cost of administration and operations of the Charity
is funded by Loblaw Companies Limited, ensuring that 100 per cent
of every dollar donated goes directly to helping kids and their
families. The Charity offers funding across Canada and dollars are
granted in the region in which they are raised. Since 1989, the
Charity has awarded more than $72 million, reaching more than
10,000 families. For more information on the President's Choice(®)(
)Children's Charity or to donate online, visit pc.ca/charity.
Loblaw Companies Limited CONTACT: For more information or to
schedule an interview:President's Choice(R) Children's Charity
media contact:Loblaw Public Relations on behalf of President's
Choice(R) Children'sCharitypr@loblaw.ca(905) 459-2500President's
Choice(R) Children's Charity grant information contact: Peggy
HornellSenior DirectorPresident's Choice(R) Children's Charity(905)
459-2500 x. 613626pc.ca/charity
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