FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced
that since completing its partnership with The Toronto Automobile Dealers
Association (TADA), the Company has executed 23 agreements with member dealers.
The first group of dealers has now launched and is actively promoting and
issuing Aeroplan Miles to customers. Working closely with the Company,
individual dealers have the flexibility to customize their program to suit their
business needs and seasonality.


"We are very excited about being able to leverage the Aeroplan program at our
dealership," said Cynthia Cochrane, Controller Town + Country BMW / Mini
Markham. "We see this as a great marketing tool that will help us attract new
customers while at the same time retain and grow our business with existing
customers. The flexibility and ease of focusing the program on specific areas of
our business at particular times is very appealing."


Using Futura's robust, web based issuance and reporting module, dealers are able
to launch the Aeroplan program soon after signing a contract. Futura has also
developed a selection of point of sale marketing kits as well as a hands on
staff training program making the entire process of launching Aeroplan simple
and easy. 


"The response we are seeing from our membership to this program is fantastic,"
said Todd Bourgon, Executive Director of TADA. "Working with Futura we've been
able to come up with a program that meets the needs of today's dealers and is
easy to deploy and manage. The great sign up rate that we are seeing further
validates the hard work that we've put into developing this program." 


Aeroplan Members may earn:



--  A minimum of 1 Aeroplan Mile per $2 spent on all service, parts and
    labour of pre-tax transaction amount; 
--  A minimum of 1 Aeroplan Mile per $2 spent on all tires and wheels of
    pre-tax transaction amount; 
--  A minimum of 1 Aeroplan Mile per $2 spent on collision and auto body
    work of pre-tax transaction amount; and 
--  Aeroplan Members will earn miles on new and used vehicles. Aeroplan
    Miles offers are subject to purchase prices and availability at
    individual dealers. 



About Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and
stand-alone loyalty solutions for Canadian businesses. The company offers a
suite of loyalty products and services including access to two different
coalition loyalty programs, Aeroplan and Futura Rewards. Futura also develops
custom programs for companies wishing to develop proprietary loyalty solutions.
Futura's loyalty services include member account set up, management and reward
redemption platform, a web-based program transaction reporting interface for
merchants, a robust offer management system, retail POS Integration for card
swipe issuance and a proprietary web based reward issuance solution. For more
information regarding Futura Loyalty Group, visit www.tflg.ca.


About TADA

SINCE 1908, TADA serves over 340 new car dealers in the Greater Toronto Area and
represents every manufacturer's brand and franchise. 


The Association's purpose is to foster a positive image for the retail auto
industry and to provide information services to its members on current
government, manufacturer, and consumer issues. TADA has a long history of
progressive and innovative work, in co-operation with government and their
members, to establish fair and uniform business practices, standards of
advertising and training, and pro-active programs to enhance customer service.
TADA members lend support to a variety of community and charitable projects.
Each year in February the TADA presents the Canadian International Auto Show.

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