FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura" or the "Company") has
closed the first tranche of an equity financing by way of a private placement of
an aggregate of 15,900,000 units ("Units") at a price of $0.05 per Unit for
gross proceeds of $795,000 (the "Initial Closing"). The gross proceeds from the
Initial Closing are intended to primarily be used to fund ongoing sales and
operations. The Initial Closing was completed on June 30, 2011 (the "Closing
Date").


Each Unit consists of one common share of the Company (a "Common Share") and one
Common Share purchase warrant (a "Common Share Warrant"). Each Common Share
Warrant entitles the holder to purchase one Common Share at a price of $0.10 for
a period of 5 years from the Closing Date.


All of the securities issued on the Closing Date are subject to restrictions on
resale until October 31, 2011 as prescribed under applicable securities laws and
the policies of the TSX Venture Exchange ("TSXV"). The private placement is
subject to final approval by the TSXV. After giving effect to the Initial
Closing, an aggregate of 179,915,651 Common Shares are issued and outstanding.


One of the investors under the first tranche of the Initial Closing is a
director of the Company and is a "related party" within the meaning of
Multilateral Instrument 61-101 ("MI 61-101"). The Company relied on exemptions
contained in MI 61-101 from obtaining a formal valuation and minority approval
since all of its securities are listed on the TSXV and, at the time the
transaction was agreed to, neither the fair market value of the subject matter
of, nor the fair market value consideration for the transaction, insofar as it
involved the related party, exceeded 25% of the Company's market capitalization.
The Initial Closing was completed within 21 days of the date of filing of a
material change report in connection with the closing. Management of the Company
has determined that such closing was reasonable and necessary in the
circumstances.


About Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of branded loyalty
reward currencies, private branded loyalty programs and targeted marketing
solutions using email, mobile, direct mail and the web. Futura's loyalty
services include member account set up, management and reward redemption
platform, a web-based program transaction reporting interface for merchants, a
robust offer management system, retail POS Integration for card swipe issuance
and a proprietary web based issuance solution. For more information regarding
Futura Loyalty Group, visit www.tflg.ca.

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