FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura" or the "Company"), a
Canadian leader in the loyalty industry, today announced that on August 29,
2011, it has granted options to purchase an aggregate of 5,750,000 common shares
to three senior officers of the Company pursuant to the stock option plan
approved by the Company's shareholders on June 29, 2011 (the "Plan"). The
options are exercisable, subject to vesting, at $0.10 per share until August 28,
2016. The Company currently has 184,915,651 common shares issued and outstanding
and can grant up to 18,491,565 options pursuant to the Plan. After giving effect
to the above grants, 10,074,520 options will be outstanding under the Plan.


About Futura Loyalty Group 

The Futura Loyalty Group Inc. is an industry-leading provider of branded loyalty
reward currencies, private branded loyalty programs and targeted marketing
solutions using email, mobile, direct mail and the web. Futura's loyalty
services include member account set up, management and reward redemption
platform, a web-based program transaction reporting interface for merchants, a
robust offer management system, retail POS Integration for card swipe issuance
and a proprietary web based issuance solution. For more information regarding
Futura Loyalty Group, visit www.tflg.ca.

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