Assure Holdings Launches Marketing Campaign Directed at Medical Device Distributors
21 October 2020 - 11:30PM
Assure Holdings Corp. (the “
Company” or
“
Assure”) (TSXV: IOM; OTCQB: ARHH), a provider of
intraoperative neuromonitoring services (“
IONM”),
has announced the launching of a digital marketing campaign to
bolster its channel program recruiting medical device distributor
partners (“
Distributor
Campaign”). This business development initiative
is an important element of the Company’s growth acceleration
strategy.
John A. Farlinger, executive chairman and CEO, said, “Assure
already has contracts signed with a number of medical device
distributors and it expects this digital campaign to generate
additional partnerships.”
The Distributor Campaign will be driven by Gary Bennett,
Assure’s Vice President of Revenue. The marketing program automates
five business growth components across multiple digital channels
including: lead generation, prospect nurturing, client engagement,
referral generation and workflow automation.
About Assure HoldingsAssure Holdings Corp. is a
Colorado-based company that works with neurosurgeons and orthopedic
spine surgeons to provide a turnkey suite of services that support
intraoperative neuromonitoring activities during invasive
surgeries. Assure employs its own staff of technologists and uses
its own state-of-the-art monitoring equipment, handles 100% of
intraoperative neuromonitoring scheduling and setup, and bills for
all technical services provided. Assure Neuromonitoring is
recognized as providing the highest level of patient care in the
industry and has earned the Joint Commission’s Gold Seal of
Approval®. For more information, visit the company’s website
at www.assureneuromonitoring.com.
Forward-Looking StatementsThis news release may
contain “forward-looking statements” within the meaning of
applicable securities laws, including but not limited to: comments
with respect to the Company’s future growth and the Distributor
Campaign as an important element of the Company’s growth
acceleration strategy; future actions of the Company; the
Distributor Campaign and its ability to generate additional
partners. Forward-looking statements may generally be identified by
the use of the words "anticipates," "expects," "intends," "plans,"
"should," "could," "would," "may," "will," "believes," "estimates,"
"potential," "target," or "continue" and variations or similar
expressions. These statements are based upon the current
expectations and beliefs of management and are subject to certain
risks and uncertainties that could cause actual results to differ
materially from those described in the forward-looking statements.
These risks and uncertainties include, but are not limited to: the
Company’s ability to continue to grow; the Distributor Campaign may
not result in the acceleration of the Company’s growth; the
Distributor Campaign may not generate additional partners; the
uncertainty surrounding the spread of COVID-19 and the impact it
will have on the Company’s operations and economic activity in
general; and the risks and uncertainties discussed in our most
recent annual and quarterly reports filed with the Canadian
securities regulators and available on the Company’s profile on
SEDAR at www.sedar.com, which risks and uncertainties are
incorporated herein by reference. Readers are cautioned not to
place undue reliance on forward-looking statements. Except as
required by law, Assure does not intend, and undertakes no
obligation, to update any forward-looking statements to reflect, in
particular, new information or future events.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
ContactScott Kozak, Investor and Media
RelationsAssure Holdings
Corp.1-720-287-3093Scott.Kozak@assureiom.com
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