iSIGN Media to Launch Interactive, Location-Based Advertising in Wild Wing Restaurants
14 January 2010 - 11:30PM
Marketwired
iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:
ISD), today announced it has completed testing of its interactive
proximity advertising solution with Wild Wing Restaurants, one of
Ontario's fastest growing family restaurant franchises. The two
companies are now planning to launch the first iSIGN Media
installation in January at Wild Wing's latest location in Aurora,
Ontario.
"Our customers are loyal and repeat visits are frequent," said
Robert Stewart, Wild Wing's Chief Executive Officer. "iSIGN Media's
location-based interactive proximity broadcasting will develop
greater customer loyalty with messages and coupons delivered
directly to their mobile phones. Targeting customers with selected
beverage and meal combinations and measuring their response will
increase business and profits for years with a scalable iSIGN Media
network as we grow."
The plan entails expanding the iSIGN Media broadcasting system
throughout the 60 store Wild Wing chain. Content and delivery
schedules are now being tested and integrated with advertisers'
brands and food offer bundles. Wild Wing aims to be among the first
restaurant franchisors to forego advertising printing and other
logistic costs, resulting in a greener footprint for the chain. The
messaging is free to the cell phone user as Bluetooth wireless
communications is used to connect with the patron's phone. The
iSIGN Media platform can reach any diner within 1 to 300 feet of
its advertising broadcast source. The result being that dining
patrons will now be able to receive unique messages and offers via
their cell phones before they order their favourite meal and
beverage combo.
"The added benefit will be the interactive data aggregation with
the iSIGN Media platform," said Alex Romanov, CEO of ISIGN Media.
"Our solution allows Wild Wing's management to capture customer
interactions and measure the effectiveness of each advertisement
and promotion to maximize the value of customer relationships and
ROI to the restaurants."
About Wild Wing Restaurants
On March 17th 1999, Wild Wing, founded by Richard Smiciklas,
took flight with a humble grassroots beginning in small town
Sunderland, Ontario. Since then, Wild Wing has become one of the
fastest growing family restaurant franchises in Ontario. The
company's growth has been attributed to providing the freshest
quality food, the best customer service, and the most unique
atmosphere. Whether one comes with family or friends one's visit is
sure to be memorable. The company's award winning Chicken Wings are
served in 101 flavours. The big salads, Wild fries, amazing
appetizers and the tasty wraps are sure to curb one's appetite.
Get'em to go or stick around and enjoy the atmosphere. Wild Wing
restaurants are dressed up as old time saloons with pine covered
floors. Large screen TV's for the sports enthusiasts and lively
music from the Wild Tunes video jukebox will keep one's toes
tapping! All Wild Wing restaurants are locally owned and operated
by people who take pride in supporting their communities.
About iSIGN Media
iSIGN Media is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth
connectivity. The Company's patent-pending advertising platform
combines the precision of direct marketing and the tracking
potential of the Web to deliver more cost effective and ROI-driven
advertising than is possible via print, radio and television. iSIGN
Media is based in Markham, Ontario with R&D and customer
support operations in Vancouver, BC. iSIGN Media Solutions Inc. is
publicly traded in Toronto (TSX.V) under the symbol "ISD".
Additional information about iSIGN Media can be found at
www.isignmedia.com.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risks
and Uncertainties" in the Filing Statement filed on October 9th,
2009 with the regulatory authorities. iSIGN Media assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements.
© 2009 iSIGN Media Corp. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Media Corp. Chiriga Derrick Marketing Director
(905) 530-2405 chiriga@isignmedia.com www.isignmedia.com
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