iSIGN Media and POS Canada Partner to Merge Mobile and Cash Register Data
11 February 2014 - 2:36AM
Marketwired
iSIGN Media and POS Canada Partner to Merge Mobile and Cash
Register Data
TORONTO, ONTARIO--(Marketwired - Feb 10, 2014) - iSIGN Media
Solutions Inc. ("iSIGN" or "Company") (TSX-VENTURE:ISD)
(OTCQX:ISDSF), a leading provider of interactive mobile advertising
solutions that serves advertisers, manufacturers, retailers and
advertising agencies throughout North America, is pleased to
announce that it has reached an agreement with POS Canada ("POS")
to develop a mutual solution that will integrate mobile messaging
with point-of-sale data.
The joint solution will be available with POS equipment for use
in the hospitality channel, helping close the loop between mobile
messaging and final purchase information - in real time. Retailers,
advertisers and brands will now be able to take advantage of
iSIGN's proximity messaging power, enhanced with real-time
transactional data at any location that is equipped with an iSIGN
Smart Antenna.
This unique and exclusive collaboration will enable an instant
measurement of return on investment and provide insight into
consumer opt-ins and ad downloads, along with resulting purchases
from mobile advertisements and offers.
The resulting clean and anonymous raw data gathered from each
location will be forwarded to iSIGN's data partners for parsing,
resulting in preferential and predictive data. The marriage of
mobile-messaging data with point-of-sale data will be available to
all existing and future clients of POS, and will be exclusive to
all POS solutions. It is expected that the value of this combined
data will be substantially higher for brands than that of mobile
data on its own.
This data will also be available for sale to researchers,
marketers and analytic institutions. iSIGN expects that its future
data sales will generate a higher sales price than generated by its
current data sales.
Both companies look forward to implementing this exclusive
mobile/point-of-sale data solution to all of their mutual sales
channels.
iSIGN and POS Canada will be jointly present March 2 to 4, 2014
at the Canadian Restaurant and Foodservices Association Show,
taking place in Toronto, to introduce and promote this timely and
unique solution to the estimated 11,000 attendees and
exhibitors.
iSIGN will be introducing and promoting this solution at the
Digital Signage Expo 2014 in Las Vegas beginning February 12,
2014.
"Proximity messaging to mobile devices merged with a retailers'
point-of-sale system is the 'Holy Grail' of business intelligence
data," said Alex Romanov, iSIGN's Chief Executive Officer. "With
this new joint solution, retailers and businesses can now instantly
receive feedback for their advertising in real time, helping them
to gauge shopper's wants and needs and measure resulting purchases,
which will help them further personalize future offers."
About iSIGN Media
Since 2007, iSIGN has been developing multiplatform advertising
and marketing solutions for brands to better attract, engage and
retain customers through their mobile devices. The data and SaaS
(software as a service) company collects and analyzes shopper
preferences so that brands can deliver targeted messaging and
personalized offers to consumers' mobile devices, in-location and
in real-time. The company's interactive proximity-marketing
technology is capable of gathering average price points, typical
purchases, in-store dwell times and other shopper metrics to
deliver business intelligence and insights into emerging consumer
behaviors that can help brands make better business decisions and
measure their marketing efforts. Utilizing Bluetooth™ and Wi-Fi,
and location-aware technologies to deliver relevant and timely
messaging to any screen or mobile device, iSIGN delivers rich
media, permission-based messages free to consumers that can drive
immediate brand engagement, increased customer loyalty and deliver
higher ROI on marketing dollars spent. Headquartered in Richmond
Hill, Ontario, with R&D and customer support operations in
Vancouver, BC and Tampa, FL, the Company has also grown to become
the largest owner/operator of in-store digital media in Canada with
5,600 digital signs in about 1,400 locations. Partners include:
IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless,
TELUS and AOpen America Inc., with solution distribution by
GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com
About POS Canada
POS Canada is a privately held Canadian company and has
traditionally supplied the high-end corporate hospitality and
retail industry with leading edge point-of-sale hardware and
software. POS Canada is a full service provider of advanced
technology support services, system customization, installations
and ongoing systems support and customer education. Over the years,
POS has grown from a small firm to a full service value added
re-seller with direct offices in Toronto and Ottawa, Ontario and
Calgary, Alberta, Canada. POS also maintains a dealer network
providing coverage throughout Canada as well as parts of the United
States and is one of the leading distributors in Canada of
hospitality and retail point-of-sales systems supporting clients
across Canada.
Forward-Looking Statements
This news release may include certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations. iSIGN Media assumes no obligation to update
the forward-looking statements, or to update the reasons why actual
results could differ from those reflected in the forward-looking
statements.
© 2013 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither the TSX Venture Exchange nor Its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility or accuracy of this
release.
Media contacts:Emily StorzSSPR267-758-2642 (direct)609-351-3592
(mobile)estorz@sspr.comVanessa HorwellThinkInk Communications
LLP305 749 5342, extension 232vanessa@thinkinkpr.comCompany
contacts:Alex RomanoviSIGN Mediaalex@isignmedia.comBruce
HendersonPOS CanadaBHenderson@poscanada.com
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